Digital Marketing Executive (Paid Search)

UK (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end paid search program by setting up and optimizing PPC campaigns, monitoring competitors, and delivering insights to the partnerships and digital marketing teams.

  • Lead setup and management of Google Ads and Microsoft Ads campaigns
  • Analyse data to optimise bids and ROI
  • Present weekly results to the Digital Marketing Team and aid strategy with insights for partnerships

Job Description

Responsibilities

  • Setting up and scheduling well-structured, fully trackable PPC campaigns in Google Ads and Microsoft Ads
  • Editing campaigns as needed
  • Using report data to manage cost by optimising bids
  • Devising, implementing, and reporting on tests in order to optimise campaign performance
  • Monitoring the search engine space for ‘rogue bidders’ (competitors that are bidding without the required rights to do so)
  • Presenting results to the Digital Marketing Team on a weekly basis
  • Support the partnerships team by delivering key insights to aid decision-making & strategy
  • Researching industry trends & staying up to date on the latest developments in the paid search space

Requirements

  • Strong numerical and analytical skills - proficient in Microsoft Excel
  • Exceptional prioritisation and organisation and the ability to manage a busy workload
  • Ability to collaborate and pitch in to get a job done properly
  • Excellent oral and written communication
  • Consistent drive to get the job done to a high standard
  • A can-do attitude, willingness to collaborate & great teamwork skills
  • An interest in the affiliate industry and PPC

Preferred

  • Experience in Paid Search would be desirable but not required

Benefits

  • A supportive, inclusive culture; we care about each other, our customers and our planet
  • Two uninterrupted hours a week dedicated to your personal development
  • The flexibility to get that perfect work/life balance with hybrid working
  • Private medical insurance
  • Employee Assistance Programme
  • Free lunch from JustEat for Business once a week
  • Regular social events
  • Enhanced parental leave
RetailMeNot logo

RetailMeNot

3.9 Glassdoor

RetailMeNot is a leading savings destination that influences purchase decisions through the power of savings. By connecting partners with our active, engaged shopping audience, we drive growth for more than 50,000 brands internationally.We’re dedicated to delivering innovative promotional media solutions including mobile coupons and codes, cash back offers and RetailMeNot Deal Finder, to help our brand partners achieve their goals.

Founded in 2009
Austin, Texas, USA
134 employees (20 in marketing)
70% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
19.5M
Traffic Source Mix
Search
50.8%
Direct
45.8%
Referral
2.6%
Social
0.3%
Paid
0.5%

Headcount Trend

Current headcount: ~134

Marketing Team

Marketing Team Size
18 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$299.5M
Last Raise
$150M
Private Equity, 14 years ago

Funding History

  • Nov 2011
    Private Equity • $150M
  • Aug 2011
    Series C • $10M
  • Dec 2010
    Series B • $90M

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