Digital Marketing Executive at Lansinoh Laboratories UK | Leeds, UK

Lansinoh Laboratories UK

Digital Marketing Executive

Leeds, UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the website marketing engine by coordinating on-site merchandising, SEO-driven optimization, and CRO workstreams to improve visibility, engagement, and conversions across product launches and campaigns.

Website & UX: Manage banners, landing pages, product updates, and UX-aligned launches to support easy customer journeys.
SEO & Analytics: Monitor SEO impact of AI features, track performance metrics, and maintain dashboards to inform optimization.
Campaign Support: Assist email, social, influencer/affiliate, and paid media coordination to drive lifecycle activity and revenue growth.

Job Description

Responsibilities

Support website merchandising and product updates
Update, upload and manage promotional banners and landing pages
Monitor website performance metrics
Stay up to date with AI’s impact on SEO and search activity
SEO (considering AI & AIO impact)
Assist with CRO initiatives and A/B testing
Support new product launches on the website & assist with the implementation of UX design
Support wider retail search strategy and implementation alongside Sales Executive, with both paid and organic listings to optimize visibility
Assist our Growth Marketing Manager, alongside agencies with paid media campaigns across Meta and Google, Tiktok
Coordinate & create creative assets alongside internal teams and designers

Lansinoh Laboratories UK

For 40 years, new mothers have trusted Lansinoh to support and care for them while they enter the messy magic of motherhood. Born from one mother’s realisation that parents often go without the support they need and deserve, Lansinoh proudly stands with mothers all over the world. Our journey started with award winning, healthcare professional recommended HPA® Lanolin Nipple Cream: today, we offer a comprehensive collection of solutions to help new parents navigate pregnancy, birth, breastfeeding, and pumping. Lansinoh products are available in more than 70 countries, and we are committed to being climate neutral by 2030. For more information, please visit www.lansinoh.co.uk or connect with @lansinohfamily on Instagram and Facebook.

Founded in 1984

Horsforth, England, GBR

31 employees (7 in marketing)

www.lansinoh.co.uk