Holland Cooper

Digital Marketing Executive (Email & SMS)

Cheltenham, Gloucestershire, UK (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 weeks ago

Job Summary

Own the end-to-end email and SMS CRM programs for Holland Cooper, including campaign builds, automation, loyalty communications, and agency management, while analyzing performance and aligning with seasonal and commercial calendars.

  • Lead Klaviyo email campaigns and Attentive SMS, ensuring on-brand, timely messaging
  • Manage agency relationships and ensure delivery against strategy
  • Deliver loyalty communications and provide actionable performance insights

Job Description

Responsibilities

  • Own the day-to-day running of Holland Cooper’s email marketing programme in Klaviyo, including campaign builds, automated flows and segmentation
  • Manage the day-to-day running of our SMS programme in Attentive, ensuring messaging is timely, relevant and on-brand
  • Build and maintain strong agency relationships, acting as the key point of contact to ensure activity is delivered on time, on strategy and to a high standard
  • Deliver all loyalty programme communications across email and SMS, ensuring they are consistent, thoughtfully planned and aligned with the wider CRM calendar
  • Plan email and SMS campaigns around bestsellers, key trading moments, seasonality and other commercial factors
  • Report on email and SMS performance, including loyalty communications, on a weekly, monthly and annual basis, sharing insight and recommendations, with reporting on previous actions
  • Work closely with the Ecommerce Manager and the wider Ecommerce & Marketing team to ensure email and SMS activity supports broader business objectives
  • Liaise with the creative team to ensure email, SMS and loyalty communications use the correct imagery, tone and copy
  • Support the Ecommerce Manager, CRM & Loyalty Manager and HoD with ad hoc projects and requests, as the loyalty programme and wider CRM strategy develop

Requirements

  • Proven experience managing email marketing, ideally within Klaviyo, including campaign builds, automated flows and segmentation
  • Experience managing external agencies and holding them to account on delivery
  • Experience planning campaigns around a trading calendar, key trading moments and seasonality
  • Experience reporting on channel performance and turning data into clear insight and recommendations
  • Experience working with creative teams to deliver accurate, on-brand customer communications

Preferred

  • Experience with SMS marketing platforms, ideally Attentive
  • Experience in loyalty and retention marketing
  • Experience within a luxury, fashion or premium lifestyle brand

Benefits

  • Competitive salary
  • 25 Days Holiday plus bank holidays
  • Have your Birthday Day off on us to celebrate you
  • Increased benefits with length of service (e.g. holiday, pension contributions)
  • Enhanced Maternity and Paternity pay
  • Generous staff discount and staff shop available
  • Fresh fruit and pastries delivered weekly
  • Cycle to Work Scheme
  • Employee Assistance Programme, including mental health support

Salaries

Email Marketing median pay in the United Kingdom

£35K/yr

Most pay falls between £30K and £43K. Based on 25 salaries.

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Digital Marketing Executive (Email & SMS)

Holland Cooper · Cheltenham, Gloucestershire, UK · On-site