Responsibilities

• Be the day-to-day lead across Paid Search, Paid Social, Display and Affiliates, creating, optimising and evaluating campaigns
• Manage channel budgets and forecasts, ensuring every pound works hard against performance targets
• Analyse campaign data to uncover insights, trends and opportunities
• Work closely with external agencies, pushing for excellence and continuous improvement
• Shape audience strategy and support campaign planning using data to maximise impact and results
• Brief and collaborate on creative that’s both effective and on‑brand
• Champion a culture of testing — A/B tests, incrementality, creative experimentation and more
• Explore new channels, tools and AI‑driven approaches to stay ahead of the curve
• Keep campaigns compliant and aligned with digital best practice and regulations

Requirements

• Digital marketing experience with strong paid media expertise
• Hands‑on experience running multi‑channel campaigns
• Strong budget management and forecasting skills
• Confident analysing performance data (GA4 + platform insights)
• Experience in collaborating with agencies
• A data‑driven mindset with creative instincts
• Curiosity for testing, innovation and new ways of working
• Excellent organisation, attention to detail and communication skills