Responsibilities

• Develop, execute, and optimise digital marketing campaigns across multiple platforms including social media, email, SEO, and PPC.
• work with our content creatior and copywriting for websites, blogs, social media posts, and email newsletters to ensure consistent brand messaging.
• Oversee management of social media accounts, engaging with followers and analysing performance metrics to improve outreach.
• Conduct SEO audits and implement strategies to improve website ranking on search engines using tools such as Google Analytics and Google Ads.
• Manage website content through WordPress, ensuring information is current, accurate, and optimised for search engines.
• Analyse campaign performance data using analysis skills to measure success and identify areas for optimisation.
• Plan and manage email marketing campaigns using various platforms to maintain customer engagement.
• Monitor industry trends and competitor activities to identify new opportunities for growth.
• Lead project management efforts for multiple campaigns ensuring timely delivery within budget constraints.

Requirements

• Proven experience in management, project management, and leadership within a digital marketing context.
• Strong knowledge of SEO best practices, Google Analytics, Google Ads, and social media management tools.
• Proficiency in Adobe Photoshop, WordPress, Microsoft Office suite (Word, PowerPoint, Excel)
• Excellent communication skills with the ability to craft compelling copy for diverse audiences.
• Analytical mindset with the ability to interpret data insights effectively.
• Experience in B2B marketing strategies with a focus on lead generation and nurturing client relationships.
• Familiarity with email marketing platforms and IT systems relevant to digital campaigns.
• Fluency in English with outstanding organisational skills to manage multiple projects simultaneously.