Responsibilities

• Delivering and optimising paid marketing campaigns across channels including Meta, Google and TikTok, working closely with our Growth Marketing team.
• Monitoring campaign and funnel performance, using metrics such as CTR, CPA and ROAS to identify trends and recommend improvements.
• Creating and optimising French content, including articles, search content and vendor profiles, using SEO best practices to improve organic visibility.
• Managing content calendars and coordinating publishing with internal teams, agencies and freelancers.
• Owning the quality of French localisation across product and marketing touchpoints, making sure translations feel natural, consistent and right for the local audience.
• Supporting CRM activity by adapting, writing, building and sending customer communications for the French market.
• Contributing to social, brand and PR activity, from briefing social content and identifying experiments to supporting press stories and gathering insights from couples.
• Managing multiple campaigns and deadlines, keeping assets, budgets, reporting and workflows organised.
• Using customer, market and performance insight to make your work more relevant and effective – and bringing ideas for tests and experiments that could improve results.
• Using AI and automation thoughtfully to make marketing workflows faster and more effective, while applying strong judgement and maintaining quality.

Requirements

• Has native or fluent level French and excellent English, with the confidence to write engaging customer-facing copy in both languages.
• Has experience executing digital marketing activity and is ready to take greater independent ownership of campaigns and projects.
• Is comfortable working with marketing data and KPIs, spotting trends and using them to inform day-to-day decisions.
• Understands how different marketing channels and customer touchpoints work together across the funnel.
• Has strong attention to detail and takes pride in great QA – whether reviewing a landing page, email, translation or campaign setup.
• Can manage several priorities and deadlines while staying organised and following through.
• Understands the importance of localisation and can balance a consistent global brand with what feels relevant to a French audience.
• Is curious, proactive and enjoys testing, learning and finding better ways of doing things.
• Works collaboratively across different marketing disciplines and teams.
• Is commercially aware and interested in how marketing activity contributes to customer acquisition and growth.

Benefits

• 25 days of annual leave, with an extra day every year after three years, up to 30 days
• Hybrid working – we’d love to see you in the office twice a week, but you're welcome to come in more often
• £500 per year Learning and Development budget
• Enhanced Family-Friendly Policies
• Cycle to Work Scheme
• One month fully paid Sabbatical Leave after five years at Bridebook
• 2 weeks Working From Anywhere per year
• Wedding Leave – 5 days paid
• Half-Day Wedding Anniversary Leave
• Financial Wellbeing Sessions