Responsibilities

• Content Planning & Editing: Research trending topics and user pain points in overseas education.
• Plan and design themed content series.
• Draft and edit short video scripts, ensuring content is professional, clear, engaging, and creative.
• Video Production & Post-production: Independently complete video shooting, editing, subtitling, voice-over, and cover design.
• Ensure consistent quality and brand style across all visual content.
• New Media Operations: Manage content distribution across platforms such as Xiaohongshu, TikTok, Bilibili, WeChat Official Accounts, etc.
• Track and analyze engagement data, monitor user interactions, and implement content optimization strategies.
• Regularly analyze metrics (views, conversions, retention, etc.) and adjust content strategy accordingly.

Requirements

• Content Ability: Previous experience in content planning for education or academia-related fields. Strong topic selection, creative planning, and scriptwriting skills.
• Technical Skills: Proficient in editing software such as PR/AE (or similar), capable of independently completing video production.
• Operational Insight: Familiar with multi-platform content operation and audience engagement, with strong analytical and strategic thinking.
• Personal Competencies: Strong execution skills, fast learner, good aesthetic sense, able to independently manage the entire workflow from planning to delivery.

Benefits

• Company pension
• Employee discount