Responsibilities

• Analyze digital marketing performance metrics using tools such as Google Analytics and Microsoft Excel to identify trends and opportunities for improvement.
• Develop, implement, and manage SEO strategies to increase organic search rankings and website traffic.
• Manage and optimize paid advertising campaigns through platforms like Google Ads, ensuring maximum ROI.
• Coordinate social media management efforts across various platforms, creating engaging content aligned with brand voice and marketing goals.
• Oversee email marketing campaigns from creation to analysis, utilizing best practices for B2B communication and lead nurturing.
• Collaborate with cross-functional teams to plan and execute digital projects, ensuring timely delivery and alignment with strategic objectives.
• Utilize Adobe Photoshop for basic graphic editing needs to support content creation efforts on websites and social media channels.
• Manage WordPress websites by updating content, optimizing pages for SEO, and ensuring site functionality.
• Lead project management initiatives by setting clear goals, tracking progress, and coordinating resources efficiently.
• Communicate complex analysis findings clearly through presentations using Microsoft PowerPoint, supporting data-driven decision-making.

Requirements

• Proven experience in digital marketing or related roles with a strong understanding of SEO, SEM (Search Engine Marketing), and social media management.
• Demonstrated ability to analyze data using tools such as Google Analytics, Microsoft Excel, and other analytics platforms.
• Experience managing Google Ads campaigns with a focus on B2B marketing strategies.
• Proficiency in copywriting for various digital formats including websites, emails, social media posts, and advertisements.
• Familiarity with website management systems such as WordPress and basic graphic design skills using Adobe Photoshop.
• Strong project management skills with the ability to prioritize tasks effectively in a fast-paced environment.
• Excellent communication skills in English, capable of presenting insights clearly to diverse audiences.
• Knowledge of IT systems relevant to digital marketing tools and platforms is preferred.
• Leadership qualities that foster collaboration within teams while maintaining organizational efficiency.
• Exceptional time management skills combined with organizational abilities to handle multiple projects simultaneously.

Preferred

• Master's (preferred)

Benefits

• Employee discount