Digital Growth and Performance Marketing Manager at Age UK | City of London, Lambeth, UK | £48K/yr – £53K/yr

Age UK

Digital Growth and Performance Marketing Manager

City of London, Lambeth, UK (Hybrid)

£48K/yr – £53K/yrMid LevelFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the digital performance engine for Age UK Trading through paid channels, driving growth across home, car, and travel insurance with data driven optimisation and cross‑team integration.

Channel ownership: manage PPC, PMAX, SEO, Display, Meta and YouTube with full funnel budgets and ROI targets.
Measurement & insight: translate analytics into actionable briefs and optimise campaigns across a blended media mix.
Collaboration & delivery: switch between strategy, planning and delivery while integrating digital into broader campaigns and driving a growth mindset.

Job Description

Responsibilities

Lead the delivery of Age UK Trading's digital performance marketing as part of an integrated marketing plan.
Own the paid channel marketing activities, managing a blended media mix to drive growth across products including home, car and travel insurance.
Play a key role in increasing conversions through channels such as PPC, PMAX, SEO, Display, Meta and YouTube.
Manage full-funnel performance, budgets and ROI.
Integrate digital into wider marketing campaigns, deliver insight-led briefs, and use data-driven reporting to optimise performance.
Switch seamlessly between strategy, planning and delivery, championing digital innovation and a growth mindset.

Requirements

Significant experience in managing digital acquisition channels.
Experience in financial services marketing or similar regulated market.
Hands on experience in SEO, PPC, PMAX, Display, Meta and YouTube.
Demonstrated through the funnel experience delivering growth KPIs.
Experience in analytical reporting (Google Analytics) and articulate in delivering results and insight.
Experience in managing multiple agencies to expand their team and get the best results.
Able to articulate results and performance, producing data in multiple formats.
Experience in managing budgets, raising POs, calculating cost per and making optimisations based on agreed KPIs.
Expert in Excel and data analytics.
Strong commercial acumen.
Able to interrupt and action on performance data.
Is a digital channel specialist.
Delivers on time and is meticulous in planning.
Demonstrates strong numerical and analytical skills.
Obsessed with performance analytics, new insights and opportunities.

Preferred

Experience in matrix creative delivery for digital copy.
Experience of working across other digital teams including content and CRO.
Experience of GDPR and an understanding of the importance of strong data governance.
Relevant product knowledge or previous experience of working in the insurance sector.
Experience of FCA and regulated environments.

Age UK

We believe in a world where everyone can love later life. Age UK is here to inspire, enable and support people to make the most of later life.We provide companionship, advice and support for millions of people facing later life alone.Age UK is the country's largest charity dedicated to helping everyone make the most of later life.The over-60s is the fastest-growing group in society and there are more of us than ever before so we provide services and support at a national and local level to inspire, enable and support older people.We stand up and speak for all those who have reached later life, and protect the long-term interests of future generations.

Founded in 2009

London, England, GBR

3.9K employees

www.ageuk.org.uk