Digital Content Manager

UK (Remote)

£48K/yr – £55K/yrMid LevelFull time

Posted 12 days ago

Job Summary

Own organic discoverability and drive optimization across SEO, AEO, and GEO while managing content, conversion and authority programs through data-driven actions and cross-functional collaboration.

  • Lead search and content optimization across journeys and experiences
  • Leverage CMS and analytics to improve pages, CTAs and conversions
  • Collaborate with Content, Design, Product Marketing and Growth to raise digital visibility

Job Description

Responsibilities

  • Own organic discoverability: develop and execute SEO, AEO and GEO approaches, including search intent, content architecture, internal linking, structured content, on-page optimization and technical SEO fundamentals.
  • Drive website performance: use HubSpot CMS confidently to build, manage and optimize pages and content experiences, identifying improvements to journeys, navigation, CTAs and conversion.
  • Use analysis to drive action: use Google Search Console, HubSpot, analytics and other search/AI visibility tools to understand performance, diagnose issues and identify opportunities. Turn data into an ongoing optimization roadmap.
  • Optimize content: audit existing content and determine what to improve, consolidate, restructure, repurpose or retire based on discoverability, audience need and commercial value.
  • Improve conversion: understand CRO principles and use data and experimentation to improve how visitors progress from content consumption to meaningful actions.
  • Strengthen digital authority: understand the role of review sites, third-party sources, backlinks, citations and external authority in traditional and AI-driven discovery, and work with Content, Comms and other teams to improve visibility.
  • Create and edit content: write, edit and restructure high-quality B2B content when required, working with existing writers as necessary.
  • Stay ahead: monitor developments in search, AI discovery and digital content technology, test new approaches and translate meaningful changes into action.

Requirements

  • Strong understanding of SEO and modern search/discovery practices, including AEO and GEO
  • Demonstrable experience working with a CMS; HubSpot CMS experience an advantage
  • Comfortable using Google Search Console, HubSpot reporting and web analytics tools
  • Understanding of website conversion optimization, user journeys and content UX
  • Able to interpret performance data and turn it into practical recommendations
  • Understanding of technical SEO fundamentals without needing to be a developer
  • Experience using AI and emerging content tools appropriately to improve research, production and optimization
  • Strong collaboration skills across Content, Design, Product Marketing, Growth and Marketing Operations
  • Strong B2B writing and editorial skills with good editorial judgment
  • Curious, experimental and comfortable working in a rapidly changing digital environment
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SysKit

Syskit is a software development company focused on creating a state-of-the-art platform for easy management and governance of Microsoft 365 environments. Steering cumbersome and complex environments has never been easier. Our flagship product, Syskit Point, simplifies IT management, enhances security, and provides IT control through one centralized dashboard. Our goal is simple. To support IT professionals, business users, and organizations in achieving flexible collaboration and peace of mind. World-renowned organizations from different industries and sizes recognize our capability and dedication to creating user-friendly, unique, and simple solutions. Our 3800+ customers value our continuous effort in upgrading products that make a real difference.

Founded in 2009
Elsworth, England, GBR
93 employees (10 in marketing)

Salaries

Posted range

£48K/yr – £55K/yr

Taken straight from the job posting.

See all SysKit salaries
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Digital Content Manager

SysKit · UK · Remote