Responsibilities

• Lead all digital communications, including website, social media and online campaigns
• Manage and create content for the website, overseeing written, visual and video
• Develop and deliver a planned schedule of communications activity across all channels
• Develop and maintain a compelling library of supporter stories (written, film and imagery), ensuring appropriate permissions and coverage across key research areas
• Work with colleagues to source, craft and share stories that demonstrate impact
• Collaborate with colleagues to translate unique insight from beneficiaries into engaging stories that demonstrate the positive impact of the services delivered by Cancer Support UK
• Work closely with the fundraising team to optimise digital communications
• Engage with and respond to the organisation's online community in a timely, supportive and professional manner
• Ensure consistent use of brand, tone and values in line with brand guidelines
• Track and analyse digital performance using tools such as Google Analytics and income reports, using insight to continuously improve effectiveness

Requirements

• Previous experience within a communications role within a charity or similar organisation
• Demonstrable experience of leading on storytelling, narrative development or content creation that has driven engagement or fundraising outcomes, with the ability to identify the emotional heart of a story and shape it appropriately for different audiences and channels
• Experience planning and delivering social media content using a structured schedule
• Experience developing e-communications to build loyalty and engagement
• Experience managing website content, ideally WordPress or similar
• Understanding of online community management and supporter engagement
• Confidence using analytics tools to measure and report on digital performance
• Excellent interpersonal skills and ability to build positive relationships with diverse audiences
• Emotional intelligence and sensitivity when engaging with people affected by medical conditions
• Understanding of how to use video and film across digital channels
• High level of attention to detail and accuracy
• Familiarity with CMS platforms, social media channels (e.g. Instagram, Facebook) and e-marketing tools (e.g. Mailchimp, DotDigital)