Digital Communications Manager

Responsibilities

• Oversee the development and successful delivery of a range of communications projects to support the SPPA’s communication strategy, ensuring a consistent and effective approach in deploying external communications resources and supporting and enabling internal comms capabilities for maximum impact.
• Develop and implement an effective approach to long-term external communications planning which integrates with internal SPPA communications, mapping out and planning external activity based on the delivery of SPPA business priorities, projects and maximising wider promotional opportunities.
• Supporting and developing wider team members in taking a consistent approach to external and internal communications planning and campaign delivery to maximise impact and effect in the work of the team.
• Conduct a comprehensive social and digital content review and lead on a programme of work informed by the findings including developing a social content strategy, providing online content as part of a website refresh and further development of the SPPA’s social content presence.
• Assess the existing video production approach, assessing capability and activity between the Communications Team and Employer Engagement Team and working to strengthen skills and capability, and also to develop a suite of training and video production best practice guides to support the creation of high quality video suitable for use on various social content platforms.
• Work closely with the Employer/Stakeholder Engagement function and wider colleagues to provide strategic communications advice and support and coordinating input from the wider Communications Team.
• Be a key part of the Communications Team, providing a leadership role and collaborating effectively to build confidence in the core work delivered by the team, while working flexibly to perform other duties as required.

Requirements

• Demonstrable experience of working in a busy, communications-focused environment at a strategic level and with some of that in a leadership capacity, with experience of developing communications strategies and campaigns delivered over an extended period and across various channels and platforms, particularly digital.
• Experience of developing and delivering successful digital and social content strategies to support and drive overarching strategic communications approaches, working closely and effectively with website functions to integrate this work, underpinned and informed by analytics and audience insights.
• Strong experience of building positive and constructive relationships with internal and external stakeholders to strengthen and maintain effective stakeholder engagement, supporting the successful delivery of communication approaches and campaigns.
• Demonstrable experience of content development, specifically for a range of social media channels, and strong experience of video production from concept through to publication.