Responsibilities

• Take full ownership of digital demand generation, reporting directly to CMO.
• Be hands-on across LinkedIn paid advertising (a key priority), Google Search Ads and HubSpot, directly managing channels rather than overseeing through an agency.
• Strong analytics and a clear focus on pipeline ownership are central to this role, you'll be accountable for generating quality, high-intent leads rather than chasing MQL volume.
• Work closely with sales and product marketing as the team structure evolves, with scope to shape how demand gen operates as the function matures.
• There's also real career development potential here, with plans to build out further roles in product marketing and content/brand marketing alongside this hire.

Requirements

• You'll be a self-starter with proven B2B marketing experience and hands-on digital channel skills, particularly LinkedIn paid.
• Strong commercial acumen and a track record of owning revenue pipeline numbers are essential, along with a genuinely analytical, results-driven approach.
• This is a role for someone confident operating independently and willing to challenge and direct where needed, a passive or purely generalist background won't be the right fit here.

Preferred

• ABM campaign experience and sector exposure (tech, SaaS, cybersecurity or IoT) would all be advantageous.