Customer Relationship Marketing Manager at Helping Hands Home Care | Alcester, Worcestershire, UK

Helping Hands Home Care

Customer Relationship Marketing Manager

Alcester, Worcestershire, UK (Hybrid)

Salary Not AvailableManagerFull time

Posted 4 weeks ago

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Job Summary

Own the CRM and lifecycle engine across the customer journey to drive onboarding, engagement, retention and LTV.

Lead lifecycle strategy and customer segmentation to drive personalized communications across email, SMS and service channels.
Use customer insights to continually optimise campaigns and demonstrate impact on retention and revenue.
Collaborate as the lifecycle marketing expert across the business to align on journey design and channel ownership.

Job Description

Responsibilities

Leading customer relationship and lifecycle marketing strategy across the customer journey
Designing and optimising onboarding, engagement, retention and re-engagement campaigns
Managing personalised communications across email, SMS, direct mail and service channels
Using customer insight, data and feedback to improve campaign performance
Driving measurable commercial outcomes including retention, conversion and customer lifetime value
Acting as the CRM and lifecycle marketing subject matter expert across the business

Requirements

Proven experience delivering CRM, lifecycle and relationship marketing campaigns
Hands-on experience with HubSpot or similar marketing automation platforms
Strong customer journey, segmentation and personalisation expertise
A commercial and data-driven mindset
Excellent stakeholder management and communication skills
Experience managing and developing team members

Helping Hands Home Care

4.2 Glassdoor

Helping Hands has been providing quality home care since 1989. Today we are one of the largest and most experienced providers of live-in care in England & Wales.Whether it’s short-term respite, convalescent or companionship care, Helping Hands Home Care is often the solution which enables you to stay in your own home. We operate a premier care service that enables independence and choice while providing comfort, companionship and support - whether it's for half an hour a week or 24 hours a day.Our carers are the heartbeat of Helping Hands - the perfect ambassadors for care. We are incredibly proud of them and the impact they have on the lives of those they care for.

Founded in 1989

Kinwarton, England, GBR

2.8K employees

www.helpinghandshomecare.co.uk

82% recommend to a friend

83% CEO approval