Customer Marketing Manager (Subscriptions)

Maidstone, Kent, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own growth for a subscription-focused portfolio by running cross-channel campaigns and test-and-learn experiments to lift acquisition and retention.

  • Own subscription campaigns across email, social, web, partnerships and events
  • Use customer data to spot opportunities and test offers, messaging, and targeting
  • Collaborate with editorial, publishing and commercial teams to align content and campaigns

Job Description

Responsibilities

  • Developing and delivering subscription acquisition and retention campaigns
  • Managing campaigns across email, social, web, partnerships and events
  • Using customer and subscription data to identify growth opportunities
  • Running test-and-learn activity across offers, messaging and targeting
  • Collaborating with editorial, publishing and commercial teams across the business

Requirements

  • Experience in subscription, recurring revenue or DTC marketing
  • Strong analytical and campaign management skills
  • Experience across email and digital marketing channels
  • A proactive, commercially focused and collaborative approach
  • Someone who enjoys combining creativity with data and performance

Preferred

    Benefits

    • Work across a portfolio of well-known enthusiast brands
    • Hybrid working with flexibility (one per week in either office location)
    • Opportunity to shape subscription growth strategy
    • Collaborative and supportive team environment
    • Real scope to test ideas and make an impact
    KELSEY Media logo

    KELSEY Media

    Kelsey Media was founded with enthusiasm at its core. From car magazines, tours and shows, the company has developed significantly for over 20 years and is now a dynamic multi-media business of more than 40 brands across lifestyle, fitness, homes, aviation,trucks, tractors, cars and pets. All our products endeavour to offer information and entertainment, delivered with authority, enthusiasm and passion.

    Founded in 1989
    Yalding, England, GBR
    167 employees (94 in marketing)

    Traffic Signals

    Monthly Visitors
    96.8K
    Monthly Google Ads Budget
    $13
    Traffic Source Mix
    Search
    31.7%
    Direct
    35.9%
    Referral
    21.4%
    Social
    5.6%
    Paid
    5.3%

    Headcount Trend

    Current headcount: ~167

    Marketing Team

    Marketing Team Size
    87 (52% of company)