Responsibilities

• lead the customer marketing team, developing and delivering the strategy for communications to existing APM customers.
• This team will focus on customer retention by focussing on APM’s:
• •Proposition: ensuring existing customers take advantage of their benefits
• •Information: ensuring existing customers engage with important APM updates
• •Promotion: ensuring existing customers purchase APM products including events tickets and publications
• This team will focus on the following audiences:
• •All individual member categories
• •Qualification holders
• •Volunteers
• •Trustees

Requirements

• Minimum three years’ experience in customer marketing or related roles
• Experience of developing and executing successful customer marketing strategies
• Experience of customer lifecycles, journey mapping, segmentation and targeting strategies
• Experience of working with email marketing tools, CRM systems, social media and other relevant customer marketing channels
• Experience of writing and editing content for campaigns across various digital marketing channels
• Experience of data analytics and reporting
• Budget management experience
• Knowledge of marketing campaign management, systems and reporting
• Deep understanding of customer needs and delivering exceptional customer experiences
• Strategic thinking and ability to develop and implement marketing strategies that align with business goals

Benefits

• 25 days holiday (excluding all public holidays). This increases after four years’ service.
• Private healthcare and dental cover is available after completion of six-month probationary period. APM pays the premium for the employee. This becomes a 'benefit in kind’.
• Pension scheme offered in line with auto enrolment with up to 8% contribution from APM.
• Company sick pay scheme.
• Life assurance at four times the salary.
• Salary sacrifice schemes – pension, cycle to work scheme, additional annual leave (up to 10 days).
• Free parking on site.
• Employee Assistance Programme.
• Performance Related Pay (PRP) scheme. The discretionary bonus will take account of individual performance as well as APM’s overall financial performance.
• One paid volunteering day per year.