Customer Marketing Manager - Maternity Cover

Princes Risborough, Buckinghamshire, UK (Hybrid)

£40K/yr – £45K/yrMid Level3+ years expFull time

Posted 7 hrs ago

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Job Summary

Own and drive the customer marketing strategy for existing APM customers, leading the team to deliver retention-focused communications that leverage proposition, information and promotion across all member categories and key audiences.

Lead the customer marketing team and develop the strategy for communications to existing APM customers.
Focus on retention through proposition, information and promotion across all audiences and channels.

Job Description

Responsibilities

lead the customer marketing team, developing and delivering the strategy for communications to existing APM customers.
This team will focus on customer retention by focussing on APM’s:
•Proposition: ensuring existing customers take advantage of their benefits
•Information: ensuring existing customers engage with important APM updates
•Promotion: ensuring existing customers purchase APM products including events tickets and publications
This team will focus on the following audiences:
•All individual member categories
•Qualification holders
•Volunteers
•Trustees

Requirements

Minimum three years’ experience in customer marketing or related roles
Experience of developing and executing successful customer marketing strategies
Experience of customer lifecycles, journey mapping, segmentation and targeting strategies
Experience of working with email marketing tools, CRM systems, social media and other relevant customer marketing channels
Experience of writing and editing content for campaigns across various digital marketing channels
Experience of data analytics and reporting
Budget management experience
Knowledge of marketing campaign management, systems and reporting
Deep understanding of customer needs and delivering exceptional customer experiences
Strategic thinking and ability to develop and implement marketing strategies that align with business goals

Benefits

25 days holiday (excluding all public holidays). This increases after four years’ service.
Private healthcare and dental cover is available after completion of six-month probationary period. APM pays the premium for the employee. This becomes a 'benefit in kind’.
Pension scheme offered in line with auto enrolment with up to 8% contribution from APM.
Company sick pay scheme.
Life assurance at four times the salary.
Salary sacrifice schemes – pension, cycle to work scheme, additional annual leave (up to 10 days).
Free parking on site.
Employee Assistance Programme.
Performance Related Pay (PRP) scheme. The discretionary bonus will take account of individual performance as well as APM’s overall financial performance.
One paid volunteering day per year.

Association for Project Management

4.0 Glassdoor

In our changing world, project professionalsare at the forefront of delivering change andthe environment for delivery is becoming evermore complex. The project profession needsto be better understood, to have consistentstandards and to set the highest bar.We’re APM: Association for ProjectManagement. We’re the only charteredmembership organisation representing theproject profession in the world. We set thestandards for the profession and raise itsprofile. We’re a registered charity, deliveringlearning opportunities and developingqualifications, conducting research andproviding resources. We run events, share bestpractice and give the project managementcommunity – individuals, our volunteers andcorporate partners – the opportunity toconnect and collaborate.We know that better project delivery is aboutachieving your desired outcome. We believethat’s about more than process alone. Whendoing so will make a difference, we challengethe status quo and champion the new. So, in acomplex and shifting world, we help the projectprofession deliver better, because whenprojects succeed, society benefits.

Founded in 1972

Princes Risborough, England, GBR

557 employees (40 in marketing)

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