Responsibilities

• Lead, manage and develop a small team of Cruise Marketing Executives, providing clear direction, prioritising workloads and supporting their personal and professional development
• Own the planning, management and delivery of integrated cruise marketing campaigns across the marketing mix, ensuring they meet objectives and deliver measurable results
• Act as the key marketing contact for cruise across the wider business, working closely with commercial, product and other internal stakeholders
• Build and maintain strong relationships with cruise partners, suppliers and external agencies, managing activity within agreed budgets and ensuring campaigns are delivered effectively and on time
• Work collaboratively with specialist marketing teams to develop effective, insight-led campaigns that deliver against business objectives
• Oversee creative development and customer-facing communications, ensuring all marketing materials are accurate, engaging and aligned with the Hays Travel brand
• Use customer, campaign and commercial data to measure performance, identify opportunities and continually improve marketing effectiveness
• Monitor competitor activity, cruise industry developments and wider consumer trends to identify opportunities and inform future marketing activity

Requirements

• Experience in a marketing role, ideally within the travel industry, with cruise experience desirable but not essential
• Experience of managing, coaching or mentoring team members, with the ability to provide clear direction and support individual development
• Strong understanding of the marketing mix, with proven experience planning and delivering integrated campaigns from brief through to execution and evaluation
• Commercially minded and results-driven, with the ability to use data and insight to inform decisions and deliver against business objectives
• Strong stakeholder management and communication skills, with the confidence to build relationships, influence others and challenge where appropriate
• Highly organised and able to manage multiple priorities, make informed decisions and take ownership through to completion
• Creative, proactive and solutions-focused, with the ability to generate new ideas, identify opportunities and continuously improve
• Positive and professional, with a strong commitment to Hays Travel's values, customers and continued personal and professional development

Benefits

• A range of training programmes to help you progress personally and professionally
• Strong recognition and promotion opportunities
• Opportunities to travel on educational trips
• Discounts on booking your own holidays
• Uncapped earning potential
• Health care plan
• Eyecare vouchers
• Shopping discounts
• Loyal service awards to celebrate important milestones
• Recommend a friend bonus scheme