CRM Technical Build Executive at Pets at Home | Cheadle, Stoke-on-Trent, UK

Pets at Home

CRM Technical Build Executive

Cheadle, Stoke-on-Trent, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end quality and delivery of CRM email builds, ensuring pixel-perfect rendering, accessibility, and performance across clients and devices while driving reusable templates and scalable QA practices.

Own end-to-end build, test, and release for CRM communications across major email clients and devices.
Collaborate with internal teams and partners to push campaigns at pace while maintaining governance and consistency.
Improve accessibility, dark mode optimization, and personalisation using CRM tools and dynamic content.

Job Description

Responsibilities

Building, testing and deploying CRM communications to agreed timelines and quality standards
Owning the QA process, ensuring consistent rendering across major email clients, devices and dark mode
Proactively identifying risks and resolving build issues quickly and effectively
Contributing to reusable templates and modular components within a governed framework
Supporting and improving accessibility, dark mode optimisation and performance standards
Supporting dynamic and personalised content using CRM platforms and third-party tools
Assisting in the delivery of test-and-learn activity to improve campaign performance
Following and improving build, proof and release processes to increase consistency and efficiency
Using QA tools and maintaining clear documentation to support collaboration and onboarding
Working closely with internal teams, agencies and platform partners to deliver campaigns at pace

Requirements

Strong HTML and CSS skills for responsive email development
Experience building and testing emails across multiple clients and devices
A strong sense of ownership for quality, with high attention to detail
Ability to manage multiple requests, prioritise effectively and meet deadlines
Understanding of accessibility and email development best practices
A proactive mindset with the ability to identify and resolve issues independently
Clear communication skills and ability to work collaboratively across teams

Preferred

Experience with Salesforce Marketing Cloud or similar platforms
Exposure to AMPscript or dynamic content tools such as Movable Ink
Familiarity with QA tools such as Litmus or Validity
Understanding of personalisation, testing approaches and test-and-learn methods
Experience working in a fast-paced, customer-focused environment

Benefits

The opportunity to develop your skills in CRM, email development and marketing technology
Hands-on experience with modern QA, personalisation and MarTech tools
A supportive team environment with opportunities to learn and grow
The chance to contribute to high-impact customer communications at scale
The opportunity to shape and improve how CRM campaigns are built and delivered

Pets at Home

3.2 Glassdoor

Since 1991, when we were a wholesaler with a team of just 15, we’ve been focused on getting better every day. By putting pets before profit, working as a team and taking pride in everything we do, we’ve grown into a 451 store network with more than 8,913 colleagues working in our Stores, Grooming Salons, Distribution Centres and Support Office.We are the UK’s leading pet specialist, providing pet owners with all their product needs, as well as our Vets for Pets practices and Grooming salons. We support our colleagues to work with pride and passion, to bring honesty and integrity to work every day, and to do it all with a sense of fun and fearlessness. We never shy away from having the important conversations and doing what we say we’ll do.Our values and behaviours are practiced daily across the business and are what really makes us an enjoyable, exciting place to work. We're always striving to develop and reward our colleagues with an extensive in-house series of training programmes, wellbeing initiatives and a comprehensive benefits package. In 2018 we were delighted to be voted top 5 in the Great Place to Work UK’s Large category. Our colleagues are central to the success of the business and are fully trained in pet care and dedicated to animal welfare. Pets are central to everything that we do and 93% of colleagues have their own pets too! If you like the sound of life at Pets at Home, you can find out more on our dedicated careers site: https://www.petsathomejobs.com/

Founded in 1991

Handforth, England, GBR

5.4K employees (102 in marketing)

www.petsathome.com

44% recommend to a friend

36% CEO approval