Responsibilities

• CRM & Campaign Delivery
• Build, test, and deploy email campaigns and automated customer journeys across customer, lead, and intermediary audiences.
• Ensure all communications meet brand guidelines, tone of voice requirements, and regulatory standards.
• Maintain audience lists, segmentation strategies, and campaign assets to a high standard.
• Copywriting & Content Production
• Create clear, engaging, and accurate email copy for a variety of audiences.
• Adapt content based on feedback to ensure consistency and quality.
• Utilise AI tools to improve efficiency and support content production.
• Performance & Insights
• Monitor and report on campaign performance.

Requirements

• Strong attention to detail and commitment to delivering high-quality work.
• Excellent copywriting skills and the ability to review and refine AI-generated content.
• Experience working with CRM platforms, marketing technology, data integrations, or similarly detailed operational systems and processes.
• Strong analytical and problem-solving skills, with the confidence to work independently.
• Experience creating and editing simple graphics using Canva or Photoshop.
• Ability to effectively manage multiple priorities and deadlines.
• Marketing experience with a strong understanding of audience communication and messaging.
• Comfortable using AI tools to support writing, research, and day-to-day responsibilities.

Preferred

• Experience using CRM or marketing automation platforms.
• Experience building emails using drag-and-drop or modular email editors.
• Understanding of email marketing metrics and performance optimisation.
• Experience working within a regulated environment.