CRM Growth Executive

Burton upon Trent, Staffordshire, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize multi-channel CRM campaigns across email, push, and in‑app touchpoints to drive engagement, retention, and data‑driven growth while coordinating with agencies and internal partners.

  • Lifecycle & Campaign Execution: Plan, build, test, and deploy high‑volume campaigns across channels to grow engagement and retention.
  • Data‑Driven Optimization: Analyze customer behavior to identify key moments and run tests that lift performance.
  • Alliances & Governance: Manage external agencies, ensure GDPR/PECR compliance, and align with UX teams to improve the customer experience.

Job Description

Responsibilities
  • Deliver engaging email, push and multi‑channel campaigns, using segmentation and targeting to reach the right audience with the right message
  • Manage end‑to‑end campaign execution – briefing, building, proofing, testing, QA and deployment across devices
  • Plan and run A/B testing and optimisation programmes to continuously improve campaign performance
  • Ensure all campaigns are compliant with GDPR and PECR requirements
  • Analyse customer behaviour to identify key lifecycle moments and trigger communications
  • Use creativity and commercial insight to plan campaigns that drive database growth and engagement
  • Work with external agencies to execute CRM campaigns to a high standard
  • Support CRM KPI setting and develop plans to achieve YOY growth targets
  • Grow and activate CRM and loyalty audiences through targeted tactics and campaigns
  • Collaborate with digital trading and UX teams to enhance the customer experience across digital channels
Greene King logo

Greene King

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.•Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.•Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands. •Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

Bury St Edmunds, England, GBR
13K employees

Traffic Signals

Monthly Visitors
2.2M
Traffic Source Mix
Search
49%
Direct
26.8%
Referral
22.3%
Social
0.9%
Paid
0.8%

Headcount Trend

Current headcount: ~12.8K

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

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