CRM Executive at Greene King | Burton upon Trent, Staffordshire, UK

Greene King

CRM Executive

Burton upon Trent, Staffordshire, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own CRM email campaigns end-to-end, applying segmentation, testing, and compliant messaging to trigger timely, audience-appropriate communications.

Own end-to-end email campaigns from brief to deployment, using segmentation and content to reach the right audience.
Lead CRM A/B testing and cross-device delivery with rapid iteration.
Analyse customer behavior to identify moments for CRM communications and ensure GDPR/PECR compliance.

Job Description

Responsibilities

Working in conjunction with your brand partners, you will deliver a programme of compelling email campaigns, using your knowledge of segmentation, targeting and content creation – deliver the right message to the right audience utilising your strong campaign management skills
Adopt best practice techniques to brief, build, proof, test, QA and commission campaigns within the email platform at pace and to a high standard across devices
Champion and implement a CRM A/B testing approach
Ensure campaigns are correctly briefed and that they are GDPR/PECR compliant
Analyse existing customer behaviours and identify key customer moments when CRM communications should be executed

Requirements

Proficient in email based campaign platforms
Braze platform experience desirable - not essential
Attention to detail

Preferred

Braze platform experience desirable
A creative flair and commercial acumen to drive campaign planning - (optional phrasing)
Strong relationship-building with business divisions, support teams and 3rd party suppliers

Benefits

The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
Wagestream – access your wage before payday for when life happens.
Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Salary for Advertising: Competitive Salary
Dept. L4/House: CRM - 99715

Greene King

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.•Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.•Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands. •Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

Bury St Edmunds, England, GBR

13K employees

www.greeneking.co.uk