Responsibilities

• Write the copy for CRM campaigns that inform and inspire customers throughout their journey with Wise.
• Write clear and concise copy that gives customers everything they need to know when they transact with Wise.
• Compose the messages that help guide customers along their Wise journey with ease.
• Produce time-sensitive service communications.
• Craft the words for marketing campaigns to educate customers on how to use features of the product, and transactional campaigns that update and inform.
• Help brainstorm ideas and angles for all of the above.
• Support CRM in their mission to deliver relevant, personalised and timely communications across Wise channels and customer touch-points.

Requirements

• Experience writing copy for CRM channels for a medium-to-large-sized business, preferably in a regulated industry
• A pragmatic approach to writing with a good understanding of design and UX
• Experience of writing CRM copy for service notifications and marketing campaigns that nudge customers to take an action
• Clear writing samples that illustrates your craft for making sense of complex product terminology through friendly and clear copy (can be a Google doc-type thing)
• Versatility — you’ll be just as happy writing a 10-email lifecycle journey as you are crafting a 2 word CTA or writing a crisis email at short notice. And you’ll have a portfolio to show it.
• You’ve worked with designers, product marketers and managers before
• You have the resilience to handle requests from multiple teams
• Collaboration — an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines
• Experience of articulating the ‘why’ behind your decisions — you’ll need to convince, to disagree confidently, and to take and give useful feedback.
• The ability to deliver to tight deadlines under pressure