Responsibilities

• Develop and deliver creative marketing campaigns from concept to execution.
• Create hands on design work, including advertising campaigns, websites, social media, emails and other marketing materials.
• Lead the development and growth of Urban Playground’s identity, brand and creative direction.
• Translate marketing and commercial objectives into engaging campaigns across Urban Playground brands.
• Work closely with the senior leadership team to understand objectives and deliver effective marketing solutions.
• Manage the production of creative assets across multiple channels and formats.
• Plan and deliver marketing activity, ensuring brand consistency.
• Contribute to marketing strategy and department planning.
• Monitor performance of campaigns to improve future activities.
• Manage relationships with external agencies and other support services.

Requirements

• Significant, proven experience in creative design and marketing delivery.
• Graphic design and visual communication experience.
• Ability to interpret marketing and commercial data, to turn into actions.
• Ability to move between strategic planning and hands on creative production.
• Good understanding of brand strategy and visual identity.
• Experience in leisure, hospitality, attractions, entertainment or another consumer-led multi-site environment is advantageous.
• Strong creative judgement and brand awareness.
• Strong project management and organisational skills.
• Ability to work independently, and with external support.
• Commercially minded and driven.