Creative Lead

London, UK (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own the creative leadership for a global client, shaping narrative and copy across channels while mentoring the team, guiding briefs with the account group, and driving innovative, tech-enabled work that elevates the brand and outcomes.

  • Creative leadership and delivery: Lead a global client creative workstream, mentor copywriters and designers, ensure quality assurance, and drive client-delivered excellence.
  • Copy ideation and channel writing: Drive original copy for emails, push notifications, paid media, pitches, etc., with feedback-based refinements.
  • Team growth and process: Manage staffing decisions, align creatives with projects for growth, and liaise with the account team on briefs, scoping, and pipeline.

Job Description

Responsibilities

  • Lead a creative workstream and team on a key global client, sparring with and supporting the team to ensure our client deliveries exceed expectations
  • Drive ideation and contribute to original copywriting in American or British English for emails, push notifications, paid media, pitches, etc. as needed
  • Revise copy based on internal and client feedback – and mentor both copywriters and designers as they do the same – and ensure quality assurance
  • As a people manager, support staffing decisions and help match creatives with project s that give them opportunities to grow and to try new things
  • Liaise with and support the account team with briefing and scoping, presenting to the client and keeping an eye on the project pipeline
  • Drive creative on new business pitches
  • Leverage new, emerging technologies to be the most creative, most efficient creative leader you can be
  • Approach every piece of creative as an opportunity to elevate the creative excellence of the brand, the team and yourself

Requirements

  • 10+ years of copy or design experience from an advertising or in-house agency
  • Ideally 3+ years in a creative management or leadership role
  • Excellent communication skills and native-level proficiency in English
  • A relevant background in journalism, English, communications, advertising or similar
  • Experience in the automotive sector
  • Ability to work independently or with a team to meet deadlines
VML MAP logo

VML MAP

We are a diverse, global team representing over 55 nationalities, all united by our passion for helping brands humanize the relationship between brand and consumer.As the world's leading center of excellence for Marketing Automation, Personalization, Loyalty, Agentic AI, and CRM at scale, we partner with some of the world's most admired brands across various industries. With a presence in 14 locations worldwide, we craft innovative solutions that resonate with global audiences.Our mission is simple: to humanize the connection between brand and consumer through data-driven, personalized content across all channels. Leveraging our expertise in marketing automation, personalization, loyalty, Agentic AI, and CRM, we empower clients to deliver scalable, efficient, and impactful experiences that drive measurable business success.Headquartered in Copenhagen, we operate as "one team, multiple locations," with 14 fully integrated offices across North and Central America, Europe, and Asia.Join the journeyConsulting - Data & AI - Content & Creative - Identity & 1to1 Paid media - Technology & Platform - Operating models & processes - Operations and Optimization

Copenhagen, Capital Region of Denmark, DNK
873 employees (224 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Traffic Source Mix
Search
41.8%
Direct
36%
Referral
12.7%
Social
7.8%
Paid
1.2%

Headcount Trend

Current headcount: ~875

Marketing Team

Marketing Team Size
198 (23% of company)
Median Career Experience
30 years
Median Tenure
2.6 years