Own brand identity and digital experience, aligning creative direction with business goals and cross-functional partners; set UX improvements and measure brand engagement across channels.

• Brand strategy, creative direction, and digital experience initiatives
• Develop and maintain consistent brand identity across all channels
• Oversee creative campaigns, content, and digital storytelling
• Collaborate with marketing, product, and design teams
• Guide UX/UI and customer experience improvements
• Analyze brand performance and audience engagement metrics
• Ensure creative quality and alignment with business goals
• Drive innovation in digital brand experiences