Responsibilities

• Reporting directly to the Chief Marketing Officer, this is a high-profile leadership role with responsibility for shaping, protecting and enhancing the Vertu brand across all customer touchpoints.
• You'll lead a talented team of more than 20 colleagues covering Social Media, PR, YouTube, Content, Graphic Design and Audio-Visual production, helping to drive brand awareness, engagement and reputation across the UK.
• Reputation Management: Provide strategic leadership across PR, YouTube and Social Media.
• Protect and strengthen the reputation of Vertu Motors through proactive communications and brand storytelling.
• Act as the senior escalation point for reputational, compliance or brand-related issues.
• Drive positive media coverage and increase visibility of the Vertu brand across key audiences.
• Brand Direction: Lead the strategic direction of how Vertu Motors presents itself across all customer touchpoints.
• Ensure brand positioning, tone of voice, visual identity and creative standards are clearly defined and consistently applied.
• Maintain strong brand governance across all channels and stakeholder groups.
• Ensure all activity supports the wider brand strategy and commercial objectives.

Requirements

• Significant senior-level experience across brand marketing, PR, social media, content and creative leadership.
• Experience leading high-performing in-house creative and communications teams.
• A strong track record of managing agency relationships and delivering integrated marketing programmes.
• Extensive PR and media relations experience, with the ability to elevate brand reputation and build trust with external audiences.
• Exceptional judgement when managing sensitive reputational, compliance or brand-related matters.
• Experience establishing and maintaining brand governance, creative standards and tone of voice across complex organisations.
• Strong commercial awareness and the ability to connect marketing activity to measurable business outcomes.
• A solid understanding of marketing compliance, governance and risk management within a regulated environment.
• Excellent leadership, coaching and stakeholder management skills.

Preferred

• Automotive retail experience.
• Multi-site retail experience.
• Experience operating within a customer-facing, highly regulated sector.

Benefits

• Competitive salary.
• Hybrid working environment.
• Company pension scheme.
• Colleague discounts across vehicles, parts and servicing.
• Ongoing professional development opportunities.
• Access to a variety of colleague benefits and wellbeing initiatives.