Responsibilities

• Develop and execute European marketing plans in alignment with the company’s European marketing strategy.
• Identify market trends, customer needs, and competitor activities to tailor marketing initiatives.
• Collaborate with the local marketing teams to adapt campaigns and content for the local market, ensuring cultural relevance and maximum impact.
• Manage the annual marketing budget for the region, ensuring efficient allocation of resources.
• Develop and manage marketing content such as brochures, presentations, newsletters, social media posts, and website materials.
• Work with designers, writers, and external agencies to produce high-quality and engaging content from a customer centric approach.
• Ensure consistency in tone, style, and messaging across all communication platforms.
• Manage the company's digital presence, including websites, social media accounts, and online advertising.
• Optimize digital campaigns for SEO and monitor performance metrics to improve engagement and conversions.
• Analyse web traffic, social media engagement, and other KPIs to refine digital strategies.

Requirements

• Marketing Expertise: Knowledge of marketing principles, campaign development, and content creation.
• Communication Skills: Excellent written and verbal communication skills to craft clear and compelling messages.
• Digital Proficiency: Experience with digital marketing tools, SEO, social media platforms, and analytics.
• Creative Thinking: Ability to develop innovative marketing and communication strategies.
• Organizational Skills: Strong ability to manage multiple projects, meet deadlines, and work efficiently under pressure.
• Analytical Skills: Proficiency in analysing data to measure campaign performance and inform future decisions.
• Customer Focus: Understanding of customer behaviour and the ability to tailor messaging to meet their needs.
• Collaboration: Strong interpersonal skills to work effectively with cross-functional teams and external partners.
• Experience: Experience in marketing or communication roles, preferably within a multinational or regional context.
• Languages: Fluency in English is required; proficiency in other European languages is an advantage.

Preferred

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.