Responsibilities

• Act as the content consultant to provide best practice guidance and expertise on copy and tone of voice across a variety of channels and formats
• Creating the content needed to support these initiatives, from emails to chatbots through to video scripts, blogs and masterclass formats
• Developing and executing multiple streams of the content calendar, ensuring content is aligned with customer campaigns and global initiatives
• Gathering, analysing and interpreting data to evaluate campaigns both in-flight and upon completion, informing next steps and optimising activity
• Partnering with our Customer Advocacy and Product Marketing teams to bring customer case studies and testimonials to life within campaigns, such as events and webinars
• Appointing and managing external contributors, where appropriate, to support the production of content

Requirements

• You will have previous experience working in a B2B marketing content role.
• You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines.
• You have experience of creating both written and spoken content, including blogs, emails, webinars, video scripts and infographics.
• You are highly capable of writing both short and long-form copy, ensuring topics are digestible and engaging.
• You use data to validate ideas and measure impact, while valuing the creative spark you bring.
• You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
• You're at ease managing multiple projects at once and have strong time management skills.
• You are a perfectionist with an eye for detail, able to act in an editorial capacity and proof others' work.
• You have experience using email marketing platforms, such as Salesforce, and are comfortable creating email campaigns.
• You have experience and are at ease using CMS.

Preferred

• UX copywriting experience would be beneficial but not essential
• Experience with writing for AI overviews (AIO) and Generative Engine Optimisation (GEO) very welcome but not essential

Benefits

• Wellbeing - stay healthy with dedicated support and medical cover
• Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
• Adaptive Working - allows you to work flexibly, around your lifestyle
• Parental leave - to suit everyone embarking on life's great adventure
• Learning Budget - lead your own development with an annual learning budget
• Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)