Responsibilities

• Create engaging written and visual content for Police Now’s marketing and brand channels, including social media, website, email, video and campaign assets.
• Develop content plans and calendars aligned to recruitment, marketing and brand objectives.
• Capture and tell compelling stories from participants, alumni, police officers, partners and staff that showcase Police Now's mission and impact.
• Produce and edit copy for a range of audiences and channels, ensuring consistency of tone, style and brand messaging.
• Lead or support with content production projects including photography, videography, case studies and stakeholder interviews.
• Collaborate with internal teams to identify content opportunities that support recruitment and organisation priorities.
• Manage content updates across digital platforms including the website, Zoho (CRM) and social media channels , developing and publishing engaging content that supports organisational objectives.
• Monitor content and digital trends, identify opportunities to improve performance and innovate.
• Track and report on content performance metrics, including engagement, reach, traffic, and conversions.
• Support wider marketing and communications initiatives across the organisation.

Requirements

• Experience creating content for digital marketing, communications, employer brand or recruitment campaigns.
• Excellent copywriting, editing and storytelling skills with the ability to adapt tone for different audiences and channels.
• Experience producing content for social media, websites, email marketing and other digital platforms.
• Strong understanding of content marketing and audience engagement principles.
• Experience using content creation tools such as Canva and Adobe Creative Suite (particularly Photoshop, Illustrator and Premiere Pro or equivalent).
• Familiarity with content management systems and analytics tools.
• Experience managing content calendars and coordinating multiple projects simultaneously.
• Confidence engaging with stakeholders and conducting interviews to develop authentic stories and case studies.
• An interest in social impact, policing, public service or purpose-driven organisations.
• Understanding of diversity and inclusion, and the ability to ensure content is representative, inclusive and accessible to diverse audiences.

Benefits

• A bright, airy and modern office in Zone 1.
• Flexible working and operate a hybrid working model with both work and home and office.
• One month paid sabbatical every 5 years service.
• 27 days annual leave each year, plus bank holidays and typically close between 25th December to 1st January.
• A range of hospitality discounts.
• Access to coaching through our online platform, Kinhub, to support your wellbeing and career goals.
• Access to our health cover provider, which includes healthcare benefits, an Employee Assistance Programme and discounts.
• Staff development fund that employees can access to support their ongoing training and development.
• 3 'Growth and Giving' days per year which can be used for study leave, wellbeing or volunteering.
• Annual EDI training, including e-learning and additional EDI training opportunities.