Content Manager

Responsibilities

• Lead the development and delivery of engaging, audience-focused content across multiple channels and platforms.
• Own and manage the global always-on communications calendar, ensuring a consistent pipeline of content that drives brand awareness, engagement, and conversion.
• Create, edit, and manage content across websites, blogs, social media, email marketing, video, podcasts, internal communications, and campaign assets.
• Work closely with Digital Communications teams to deliver impactful global social media strategies aligned to business priorities and channel best practice.
• Optimise website content and digital customer journeys, ensuring a seamless and engaging user experience.
• Utilise SEO best practices, analytics, and customer insights to continually improve content performance and discoverability.
• Monitor and analyse content performance, making data-driven recommendations to maximise engagement and return on investment.
• Stay ahead of industry trends and emerging technologies, including AI-powered content creation and optimisation tools, identifying opportunities to drive innovation and efficiency.
• Manage and optimise the Brand Centre, ensuring brand assets are accessible, accurate, and effectively maintained.
• Collaborate with agencies and cross-functional stakeholders across global markets to deliver outstanding marketing communications initiatives.

Requirements

• Degree qualified in Journalism, Marketing, Communications, or a related discipline, or equivalent experience.
• Proven experience developing engaging content across multiple digital and communications channels.
• Strong copywriting and editing skills, with the ability to adapt content for different audiences and platforms.
• Experience managing content strategies and communications calendars within a global or multi-market environment.
• Excellent understanding of SEO principles, website optimisation, and digital customer journeys.
• Experience using analytics and reporting tools to measure performance and drive continuous improvement.
• Knowledge of social media platforms, digital marketing best practices, and emerging technologies, including AI-enabled content tools.
• Strong project management and organisational skills, with the ability to manage multiple priorities simultaneously.
• Excellent stakeholder management and communication skills, with experience working collaboratively across teams and with external agencies.

Preferred

• A creative storyteller with a passion for delivering impactful content and exceptional customer experiences.
• Curious and innovative, always looking for new ways to engage audiences and improve performance.
• Collaborative and proactive, thriving in fast-paced and dynamic environments.
• Data-driven and commercially minded, comfortable balancing creativity with measurable outcomes.
• Highly organised, adaptable, and motivated to continuously improve ways of working.
• Passionate about marketing excellence and excited by the opportunity to shape global content strategies.