Responsibilities

• Plan, write, build and execute weekly email and SMS campaigns
• Create engaging, high-converting written content aligned with brand tone of voice
• Develop and optimise automated customer flows and retention journeys
• Take ownership of building, developing, and improving Klaviyo as a core retention platform
• Set up, launch, and manage our Substack, including generating regular content for the channel
• Build and test pop-up forms and subscriber acquisition strategies
• Coordinate printed marketing communications for loyalty subscribers and campaigns
• Own the email and SMS marketing calendar, ensuring campaigns are approved at least two weeks in advance
• Analyse campaign performance including attributed revenue, open rates, click-through rates, flow performance, and conversion metrics
• Run A/B testing programmes to continuously improve engagement and revenue performance

Requirements

• Klaviyo experience is essential. The ideal candidate will have extensive hands-on experience using the platform day to day.
• Demonstrable experience in email marketing, CRM, retention marketing, or content marketing is essential.
• Excellent copywriting and proofreading skills
• Strong understanding of customer lifecycle marketing and retention strategy
• Experience analysing campaign performance and using data to improve results
• Highly organised with excellent attention to detail

Preferred

• Proactive and self-motivated with a “what can we improve next?” mindset
• Comfortable working in a fast-paced, growing business
• Strong communicator and collaborative team player
• Creative thinker with commercial awareness
• Excited by building and scaling customer engagement channels

Benefits

• 21 days holiday per year plus bank holidays
• Pension scheme
• On site free parking in Kings Lynn
• Employee Discount scheme
• Employee Assistance Program
• Sick pay
• Company pension
• Free parking
• On-site parking
• Sick pay (duplicate)