Responsibilities

• Curate, create and test a wide range of student-first content.
• Travel to Centers across the UK to meet with students to uncover first-hand stories and produce engaging, on-the-ground content.
• Source, brief and direct contributors including students, ambassadors and influencers.
• Edit captured content in a creative and engaging manner using CapCut
• Monitor the upkeep of our digital estates: websites, blogs, coordination with social media team to ensure created content is used widely and where most relevant.
• Development of content toolkit for each stage of the student journey.
• Work closely with cross-functional teams to plan content production, ensuring alignment with broader marketing campaigns, initiatives and audiences.
• Coordinate and organize shoots and students with Centre staff to brief and support creation of UGC.
• Engage with student audiences to understand their preferences and create resonant, engaging content.
• Champion the global student ambassador programme and work with our International Study Centre teams to encourage students to sign up and engage with the programme.

Requirements

• Proven experience in social media content creation and editing in CapCut.
• Excellent organizational skills, with experience in project support and proven ability to coordinate across teams and delivery initiatives on time.
• Ability to produce high-quality visual and written content that resonates with both student (B2C) and professional (B2B) audiences.
• Excellent communication and organization skills, and the ability to collaborate effectively with internal and external stakeholders.
• Knowledge of GDPR and safeguarding and what this means in terms of content capture and storage, including consent required to do so
• An interest in storytelling, visual design, and copywriting.
• Creative, curious, and highly adaptive to emerging content trends and technologies.
• A creative flair and strong interpersonal skills.
• Comfortable presenting and producing content in front of and behind the camera.
• Experience creating short videos using CapCut.