Responsibilities

• Managing relationships with Local Authority marketing and communications teams across host locations along the Tour de France Grand Départ and Tour de France Femmes routes.
• Supporting partners to develop and deliver local marketing activity aligned with the overarching Grand Départ campaign and brand.
• Monitoring community activation across the route, identifying opportunities, sharing best practice and providing support where required.
• Ensuring campaign consistency and brand alignment across partner activity, communications and local activations.
• Identifying and developing opportunities to increase community participation, awareness and engagement before, during and after the event.
• Working closely with the Digital and Social Manager to identify and develop compelling community stories, local champions and social impact case studies.
• Supporting the promotion of the Tour de France Grand Départ Social Impact Programme JOY, ensuring activities and outcomes are celebrated across host locations.
• Collaborating with the Digital Production Officer to feed a regular pipeline of content opportunities into digital, social and owned channels.
• Supporting the development and delivery of community marketing toolkits, guidance and resources for partners.
• Tracking and reporting on partner activity, participation and engagement to help measure campaign impact and effectiveness.

Requirements

• You thrive as part of a creative, fast-paced team, building positive relationships with colleagues, riders, fans, and external partners.
• You have 3-5 years experience, bringing a proactive, can-do attitude and a hunger to learn.
• You are an excellent relationship builder who enjoys working with a diverse range of stakeholders and partners to achieve common goals.
• You have experience managing multi-partner marketing campaigns, community programmes or place-based initiatives and understand how to balance local priorities with national campaign objectives.
• You are highly organised and comfortable overseeing activity across multiple locations, ensuring projects stay on track and opportunities are maximised.
• You have a strong understanding of brand management and campaign delivery and can confidently support partners to align their activity with agreed messaging, visual identity and strategic goals.
• You have a natural instinct for spotting opportunities, uncovering compelling stories and connecting people, projects and partnerships that can enhance the impact of a campaign.
• You are motivated by making a difference and are passionate about celebrating the positive impact major events can have on communities.
• Knowledge of cycling is a bonus, but more important is your ability to identify and develop opportunities that drive participation, create community pride and generate meaningful engagement.

Preferred

• Knowledge of cycling is a bonus, but more important is your ability to identify and develop opportunities that drive participation, create community pride and generate meaningful engagement.

Benefits

• Competitive Salary
• Cycle to Work Scheme
• Generous Holidays (25 days + bank holidays)
• Holiday purchase scheme
• Life Assurance
• Pension