Responsibilities

• Lead and own rescue organisation outreach and lead generation (via Facebook groups, DMs, email, and cold outreach) with a data-driven approach to how you prioritise and segment.
• Manage rescue leads from first contact through to onboarding, working closely with ops and product.
• Manage, implement, and monitor rescue growth initiatives end-to-end, including tracking pipeline progress and optimising what's working.
• On occasion: assist with website updates and SEO optimisation for rescue partners to improve search rankings and user experience.
• Own the daily management of Pet Database's (+ other brands') across Instagram, Facebook, and TikTok: responding to comments, DMs, messages, and reviews promptly and in our brand voice.
• Build and manage our presence in Facebook rescue groups and local community groups, helping us reach rescue organisations at scale.
• Post reactive stories throughout the day (events, community moments, influencer reshares, rescue stories) to keep the brand feeling alive and present.
• Be the team's ear to the ground: you talk to more pet owners, creators, and rescue workers than anyone else on the team, and that insight should shape what we make.
• Explore building a presence on Reddit down the line - a bonus if you have experience there.
• Identify, approach, and manage relationships with pet and lifestyle influencers across Instagram & TikTok.