Communications & Social Media Coordinator

Responsibilities

• Content Creation & Social Media Management
• Assist in the planning and management of campaigns, coordinating with Scotland Food & Drink teams and external creative agencies.
• Manage content schedules and monitoring for social media platforms, ensuring activity captures all Scotland Food & Drink initiatives and latest industry news.
• Draft engaging organic social media copy and create strong visual assets aligned with Scotland Food & Drink’s brand and tone of voice.
• Monitor social media trends and propose new content ideas to drive engagement and audience growth.
• Familiar with creating print-ready marketing collateral.
• Website & Digital Communications
• Support the day-to-day updating of the Scotland Food & Drink website including homepage and events pages, ensuring information is current and engaging.
• Draft email marketing campaigns that complement social media activity, including newsletters focused on event promotion, membership acquisition and member engagement.
• Support internal and external communications.

Requirements

• A degree in Communications, Marketing, Public Relations, Media, Journalism, or a related field is essential.
• Content Creation & Copywriting: Able to draft engaging long- and short-form content for social media, websites, email campaigns and press communications.
• Digital Management: Experience with social media platforms, website editing and content management systems with an understanding of SEO best practice.
• Data Control & Reporting: Works under guidance to analyse campaign performance, audience engagement, and digital metrics to guide improvements.
• Technical Skills: Proficiency in Microsoft Office, Adobe Creative Suite and other content creation tools, such as Canva.
• Planning & Organising: Able to manage multiple projects and campaigns, plan content schedules and meet deadlines efficiently.
• Collaboration: Works effectively as part of a team and coordinates with external agencies and internal stakeholders.
• Attention to Detail: Ensures accuracy in all communications, content and campaign outputs, with excellent proofing skills.
• A degree in Communications, Marketing, Public Relations, Media, Journalism, or a related field is essential.

Benefits

• group pension plan
• 35 days annual leave (in addition to your birthday off)
• enhanced maternity & paternity benefits
• a health care cash plan
• a flexible working policy
• an electric vehicle scheme
• a cycle to work scheme
• a life assurance scheme
• professional study & training assistance
• an employee assistance programme