Responsibilities

• Photography & videography: Manage and develop the district’s photography and videography bank to ensure we are relevant and portray the forests and woodlands in the best possible manner.
• Press office: Provide press office support to achieve high impact coverage across a wide range of media channels to support business priorities.
• Internal comms: Support the delivery of the overarching plan to improve internal communications and collaboration in the district and encourage engagement of staff through quarterly newsletters and our district intranet.
• Digital content scheduling: Work with the Marketing and Communications Manager to schedule and coordinate content across all digital channels, increasing levels of support and engagement, driving visitors to our sites and increasing revenue.
• Web/digital presence: Maintain a strong presence on web and digital marketing channels to drive visits to the nation’s forests in Yorkshire.
• Social monitoring: Monitor and evaluate our social media activity to ensure we are delivering on our plans and responding to issues effectively.
• Trends/compliance: Work closely with colleagues in the national team to keep abreast of digital and social media trends to ensure that our activity complies with best practice and regulations.
• Other tasks: Any other tasks, reasonably requested by your line manager or Head of Recreation and Visitor Experience.

Requirements

• Experience in marketing/communications role.
• Experience with mainstream social media platforms (Facebook, Instagram, TikTok) and analytics tools.
• Excellent written and verbal communication skills with the ability to create engaging content for diverse audiences.
• Experience managing websites and digital marketing channels.
• Track record of effectively managing and prioritising complex workloads.
• Creative thinker with ability to generate new ideas and concepts.
• Collaborative and team-focused with the ability to build strong stakeholder relationships.
• Desirable: Experience in the leisure, tourism or environmental sector.
• Desirable: Experience using design software such as InDesign, Photoshop or Illustrator.
• Desirable: Experience using social scheduling platforms such as Meta Business Suite, Hootsuite or similar.

Preferred

• Experience in the leisure, tourism or environmental sector.
• Experience using design software such as InDesign, Photoshop or Illustrator.
• Experience using social scheduling platforms such as Meta Business Suite, Hootsuite or similar.
• Experience of running targeted digital campaigns with an understanding of ROI and PPC.
• An understanding of forestry and conservation issues and/or a passion for them.
• Undergraduate degree or equivalent in communications, marketing or a similar subject.

Benefits

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%
• Civil Service Defined Benefit Pension scheme with an employer contribution of £8,721

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