Responsibilities

• Marketing Planning: Lead the development and execution of NAPA Racing UK’s marketing plans across all platforms, ensuring integration of commercial and brand strategies.
• Lead Generation: Identify and develop sponsorship and revenue generation opportunities throughout the calendar year, leveraging insights from across the team.
• IP Protection: Oversee protection and management of the NAPA Racing UK IP, ensuring consistent and compliant use to safeguard brand value.
• Sponsorship Management: Act as the main point of contact for sponsors, managing relationships, activations, and contracts to maximize value and satisfaction.
• Events: Oversee race weekend operations from a commercial standpoint, ensuring smooth delivery of activations (Minimum of 10 race weekends) and identifying additional commercial event opportunities to support brand and merchandise growth.
• Merchandise Product Management: Lead merchandise ordering, stock management, and explore new product opportunities to expand the brand’s reach and revenue.
• Reporting: Provide comprehensive reporting on commercial performance including sponsorship ROI and merchandise sales to senior stakeholders.
• Line Management: Line manage the Brand Manager and Marketing Executive, supporting their development and ensuring alignment with commercial objectives.
• Budget Management: Oversee management of the NAPA Racing commercial budget, driving revenue generation and cost efficiency.
• Trademarks: Take overall ownership of the governance and management of the NAPA Racing trademarks.

Requirements

• availability at all race weekends across the racing calendar