Chinese Speaking Digital Marketing Executive

Birmingham, UK (Hybrid)

£22K/yr – £25K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the visual storytelling and content pace across Chinese and global social ecosystems, turning business goals into compelling visuals and engaging posts that move metrics.

  • Creative & brand storytelling: shape eye catching visuals and copy that resonate with both Chinese and international audiences.
  • Channel and content strategy: manage multi account content calendars and optimize across platforms to lift engagement and conversions.
  • Analytics and performance: translate social data into actionable campaigns to drive growth for premium clients.

Job Description

Responsibilities

  • In this role, you will be the creative catalyst for our clients, blending cutting-edge visual design with strategic social media execution.
  • Your mission is to elevate brand presence across Chinese and global digital ecosystems.
  • By transforming complex marketing objectives into captivating visual narratives and highly engaging content, you will drive superior customer engagement, omnichannel conversions and business growth for our premium client portfolio.

Requirements

  • Creative & Design Mastery
  • Advanced Design Skills: You must possess a strong eye for graphic design and aesthetics, and the ability to conceptualise and independently produce high-quality, modern visual assets independently
  • Forward-Thinking Mindset: Stay ahead of the curve regarding global and Chinese design trends, viral formats and best practices on social media
  • Copywriting: Excellent creative writing and storytelling skills in Simplified Chinese, with a keen eye for hot topics and cultural insights
  • Education & Language Capabilities
  • Highly Reputable Educational Background: A degree from a top-tier or highly reputable university. Educational backgrounds in Design, Creative Media, Marketing or Communications are highly preferred
  • Bilingual Excellence: Native fluency in Simplified Chinese (written and spoken) and professional fluency in English. You must be a strong, confident communicator capable of seamlessly navigating cross-cultural client accounts seamlessly
  • Platform Knowledge: Solid understanding of Chinese social media platforms
  • Execution & Analytics: Ability to manage multiple client accounts, build content schedules and continuously optimise performance by analysing social data and metrics

    Benefits

    • We are an award-winning, full-service Chinese digital marketing agency with offices in London, Birmingham, Shanghai and New York. We help global brands scale and succeed in the competitive Chinese marketplace through social media, creative strategy, paid media and PR.
    • We take pride in our warm, supportive and dynamic office culture. We are a young, passionate team that genuinely believes work should be both impactful and fun!
    • What We Offer:
    • Competitive salary (commensurate with experience and academic background)
    • Accelerated options for career progression within a global agency
    • A highly collaborative, friendly and empowering work environment
    • Modern hybrid working model
    PingPong Digital logo

    PingPong Digital

    PingPong Digital specializes in emerging market engagement for forward thinking brands, universities, and organizations seeking fresh and long lasting opportunities. We focus on delivering data-driven marketing, social media management, and digital advertising that connect you with global international audiences in high growth emerging markets.Our team has deep expertise in cultural nuances, platform partnerships, and localized content creation. We help you adapt your brand voice for every market while using insights from local channels. We apply our decade of experience in the face paced China market to being fresh perspectives and marketing approaches to your global audiences.Our Services Include:•Market Entry & Strategy – Tailored plans for outreach in high-growth regions•Social Media & Paid Campaigns – Targeted promotions on regional platforms•Content Localization – Messaging that resonates with global users•Education & Student Recruitment – Strategies to attract top-quality international students•Analytics & Insights – Data-based refinements for better performancePingPong Digital operates from four global offices, supported by our team of global specialists who craft impactful campaigns. We value transparency, collaboration, and measurable outcomes. Talk to us about reaching emerging markets with a focused, practical approach that helps you grow.

    Founded in 2013
    London, England, GBR
    40 employees (24 in marketing)

    Traffic Signals

    Monthly Visitors
    2K
    Traffic Source Mix
    Search
    42%
    Direct
    36.9%
    Referral
    13.6%
    Social
    4.2%
    Paid
    1.9%

    Headcount Trend

    Current headcount: ~40

    Marketing Team

    Marketing Team Size
    23 (57% of company)