Channel Marketing Lead - Northern Europe

Responsibilities

• Develop and lead the Northern Europe B2B marketing strategy and integrated 360-degree marketing plan across Enterprise and Channel.
• Translate EMEA B2B priorities into locally relevant programs aligned with regional market dynamics, Sales priorities, target accounts, customer needs and partner opportunities.
• Own and manage the allocated regional commercial marketing budget, measuring return on marketing investment across Channel activities and AMD-led campaigns.
• Track and evaluate marketing contribution to demand generation, pipeline progression and closed-won revenue.
• Partner closely with regional and EMEA Sales leadership to establish shared priorities, measurable objectives and clear marketing plans.
• Serve as the senior regional Marketing lead, providing strategic counsel, direction and regular updates to senior stakeholders.
• Identify commercial opportunities, market gaps and competitive risks, recommending marketing investment and activities that support AMDs growth objectives.
• Drive effective collaboration across Sales and Marketing teams, ensuring clear ownership, alignment and timely decision-making.
• Lead regional Enterprise marketing activities designed to create awareness, engagement, qualified demand and pipeline progression.
• Lead the regional Channel marketing strategy across distributors and retailers, partnering with OEM Marketing teams and the wider ecosystem.

Requirements

• Bachelorfers degree or equivalent experience

Preferred

• B2B marketing experience within the semiconductor, high-tech or broader technology industry; experience gained within an agency environment supporting relevant technology clients is also valued.
• Strong Channel or partner marketing experience working with distributors, systems integrators or ecosystem partners.
• Demonstrated ability to partner with senior Sales leaders and influence across complex, matrixed organizations.
• Experience working across Business Units, central marketing functions, partner organizations and external agencies.
• Experience developing and executing integrated regional marketing plans across multiple countries or markets.
• Strong understanding of demand generation and the role of marketing in supporting pipeline progression and revenue growth.
• Working knowledge of digital marketing, including paid media, promotional strategy and social media, with the ability to adapt plans for local markets.
• Experience managing events, including large-scale industry events and on-site execution.
• Strong project management skills with experience coordinating cross-functional teams and external partners across multiple geographies.
• Commercial negotiation skills with the ability to develop effective co-marketing programs with distributors and partners.

Benefits

• Benefits offered are described: AMD benefits at a glance .