Own regional category strategy and drive growth across demand, pipeline, and sales enablement, turning market insights into a regional plan, with accountability for profitability and cross-functional execution.

• Global category plan: Represent their region and join a cross-functional team to develop the global category strategy (5+ yr horizon). Bring specific regional market trends, insights and unmet needs to shape the development of this global category plan. Contribute to the development of the regional technical roadmap for their category.
• Category Business Reporting: Ensure results are reported consistently across the business. Guide the development of the budget & strategic plan for their category. Conduct on a regular basis an analysis of the profitability of the category and identify actions to improve it.
• Customers & Growth
• Customer Engagements & Opportunity Conversion: Participate in customer meetings to build market knowledge, inform solution development and help convert sales opportunities leveraging key insights. Support sales prospecting process through the development of target customer lists; Track progress on engaging with “must win” customers.
• Market Intelligence: Market & competitor intelligence for the category. Identify share of wallet and headroom for growth by customer. Leverage inputs to shape strategy & plans.
• Act as the Marketing lead for major category customers and shape account plans.
• Regional category growth
• Lead a cross-functional team to drive the implementation of the category annual growth plan.
• Pipeline Development: Partner with Sales and technical service to drive opportunity pipeline growth for the category.
• Prospecting: Support sales prospecting process through the development of target customer lists; Tracks progress.

• Demand generation: Partner with the digital demand team to develop campaigns for the category.
• Sales enablement: work with the go to market enablement team to develop or adapt sales enablement tools to region-specific needs. Train regional team on product portfolio and category trends/insights.
• Innovation
• Generate an ongoing, consolidated view of regional priority customer problems to solve.
• Accountable for regional business case development for innovation projects.
• Co-ordinates execution of new product launches within Develop strong value propositions for the launches backed by powerful concepts and consumer insights.

• Category Strategy: Represent their region and join a cross-functional team to develop the global category strategy (5+ yr horizon). Bring specific regional market trends, insights and unmet needs to shape the development of this global category plan. Contribute to the development of the regional technical roadmap for their category.
• Category Business Reporting: Ensure results are reported consistently across the business. Guide the development of the budget & strategic plan for their category. Conduct on a regular basis an analysis of the profitability of the category and identify actions to improve it.
• Customers & Growth
• Market Intelligence: Market & competitor intelligence for the category. Identify share of wallet and headroom for growth by customer. Leverage inputs to shape strategy & plans.
• Act as the Marketing lead for major category customers and shape account plans.

• Regional category growth
• Lead a cross-functional team to drive the implementation of the category annual growth plan.
• Pipeline Development: Partner with Sales and technical service to drive opportunity pipeline growth for the category.
• Prospecting: Support sales prospecting process through the development of target customer lists; Tracks progress.

• Demand generation: Partner with the digital demand team to develop campaigns for the category.
• Sales enablement: work with the go to market enablement team to develop or adapt sales enablement tools to region-specific needs. Train regional team on product portfolio and category trends/insights.
• Innovation