Brand Manager

Kirkham, Blackpool, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own category growth strategy across multiple channels, lead private label transformation, and develop insight-led propositions and new brands from idea to launch, driving customer win themes and innovation pipelines.

  • Own category growth strategy across retail, convenience, foodservice, travel, workplace and emerging channels.
  • Lead private label transformation and new brand concepts from idea to launch.

Job Description

Responsibilities

  • Drive Growth in Our Sandwich Business
  • You'll lead the strategic direction of a key category, identifying opportunities for growth across retail, convenience, foodservice, travel, workplace and emerging channels.
  • Develop and execute category growth strategies
  • Spot trends, consumer behaviours and market opportunities
  • Build compelling customer propositions and sell-in stories
  • Shape innovation pipelines alongside NPD and Category teams
  • Identify new routes to market and maximise commercial performance
  • Create long-term growth plans that deliver sustainable results
  • Shape the Future of Private Label
  • You'll help transform our private label offer from a manufacturing solution into a strategic customer partnership.

Requirements

  • 3+ years experience in a Brand Manager, Innovation, Commercial Marketing or equivalent role within FMCG
  • Demonstrable track record of delivering measurable commercial growth.
  • Good understanding of brand strategy, positioning, consumer insight, innovation and activation.
  • Commercially confident and comfortable working with revenue, volume, margin, pricing, distribution and business cases.
  • Experience developing and launching new products or propositions.
  • Good analytical skills with the ability to turn complex market and performance information into clear actions.

Benefits

  • Company Pension
  • Further Education support
  • Bike to Work Scheme - You can buy a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income – meaning you pay less tax!
  • Long Service Awards - We recognise, acknowledge and award the dedication and valuable contribution of long serving employees
  • GroceryAid Employee Assistance Program - help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families.
  • Corporate gym membership at Ribby Hall Village
  • BUPA Cash plan free of charge
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Kepak Group

3.5 Glassdoor

Kepak Group is a family-owned food company and one of Europe’s leading producers, with over 4,500 people across 14 sites in Ireland and the UK, and a global footprint across Europe, the US, Asia and Africa.We produce fresh and value-added meat products for retail and foodservice customers worldwide, supported by brands including Rustlers, Big Al’s and John Stone.Our people are at the heart of Kepak. We’re focused on building careers, developing skills and creating real opportunities to grow. Our culture is open, practical and down to earth — built on teamwork, respect and a shared focus on getting the job done well.We continue to invest in how we work, the quality of our products and the needs of our customers, while working closely with our farmer partners to produce food responsibly.Kepak is growing and evolving — and we’re looking for people who want to grow with us.Find out more at www.kepak.com Innovation and quality is the lifeblood of Kepak Group’s business ethos. Kepak continuously invest in consumer insight and innovation through research and development. As a founding member of Origin Green, the group has a strong reputation for sustainable food production and farming practices. Kepak have a portfolio of market leading brands including Rustlers, Big Al’s, Crafty Chef and John Stone. At Kepak, our ambition to grow as a business is equaled only by our ambition to grow the careers and personal satisfaction of our people. As a family-owned company, our culture is open and welcoming. For more information, please visit www.kepak.com

Founded in 1981
Dublin 15, Leinster, IRL
1.4K employees (51 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
51 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.2M
Last Raise
$2.2M
Grant

Funding History

  • Jun 2023
    Grant • $2.2M

Traffic Signals

Monthly Visitors
7.6K
Traffic Source Mix
Search
43%
Direct
27.4%
Referral
8.2%
Social
5.9%
Paid
8%

Headcount Trend

Current headcount: ~1.4K

Recent News

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Brand Manager

Kepak Group · Kirkham, Blackpool, UK · Hybrid