Campaign Operations Manager

London, UK (On-site)

£40K/yr – £48K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end email and lifecycle programs in a SaaS setting, turning briefs into live campaigns while building audience segmentation and on-brand assets across Klaviyo or Mailchimp.

  • Campaign setup, delivery, QA, and launch from brief to deployment.
  • Audience segmentation and automated journey creation and optimization.
  • Performance monitoring and ongoing optimization across engagement metrics and outcomes.

Job Description

Responsibilities

  • Own campaign setup and delivery from brief through to launch, including timelines, setup, QA, and deployment.
  • Build and manage email, CRM, and lifecycle campaigns across tools such as Klaviyo, Mailchimp, or similar platforms.
  • Create, refine, and maintain audience segmentation for targeted campaigns and automated journeys.
  • Support campaign asset production, adapting briefs into on-brand creative in tools such as Canva or Adobe Photoshop.
  • Coordinate campaign inputs across internal teams and external stakeholders, ensuring deadlines are met and deliverables are accurate.
  • Perform pre-send and pre-launch QA checks across content, links, audience logic, personalisation, tracking, and operational setup.
  • Monitor campaign performance and interpret results including response rates, engagement, audience performance, and broader campaign outcomes.
  • Work with CRM and database information to support campaign selection, reporting, and ongoing optimisation.
  • Help improve operational processes, templates, workflows, and campaign documentation over time.
  • Support digital campaigns alongside print-led or direct-mail-adjacent campaign execution where relevant.

Requirements

  • 3 to 5 years of experience for a strong manager-level individual contributor.
  • Experience in SaaS, martech, direct mail, ecommerce, or campaign operations environments would be especially relevant.
  • Hands-on experience launching campaigns in Klaviyo, Mailchimp, or similar email and lifecycle platforms.
  • Strong understanding of customer segmentation, list management, and audience selection.
  • Experience building and QA'ing campaign journeys, automations, and one-off sends.
  • Confidence working with campaign data, CRM exports, dashboards, or SQL-based teams to support targeting and reporting.
  • Good visual judgement and the ability to turn briefs into workable campaign assets using Canva, Photoshop, or similar tools.
  • Strong project management habits, attention to detail, and clear communication with stakeholders.
  • Comfort working in a fast-moving SaaS, martech, ecommerce, or database-led marketing environment.
  • 3 to 6 years of experience in a relevant hands-on role.

Preferred

  • Exposure to print, direct mail, or campaign production workflows.
  • Experience in a client-facing environment.
  • Familiarity with Shopify or ecommerce marketing ecosystems.
  • Working knowledge of SQL Server or similar data environments.
Paperplanes UK logo

Paperplanes UK

We are Paperplanes. We combine the latest digital marketing technology with one of the country’s largest industrial printers, to deliver programmatic direct mail. Programmatically informed print is the kind of direct mail businesses want to send and customers want to receive. Imagine a letter that you know your customer would want to read. Imagine if it could write and send itself, at the very moment you know your customer would want to read it. That’s programmatically triggered direct mail. And that’s what Paperplanes deliver. For more info please visit www.paperplanes.co.uk

Founded in 2017
London, England, GBR
14 employees (3 in marketing)

Traffic Signals

Monthly Visitors
4.7K
Traffic Source Mix
Search
55.3%
Direct
31.6%
Referral
7.7%
Social
4.2%
Paid
1.2%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
2 (14% of company)