Senior Marketing Operations Manager

London, UK (Hybrid)

£70K/yr – £75K/yrSenior LevelFull time

Posted 3 days ago

Job Summary

Own and optimise marketing operations across global markets, driving HubSpot adoption, data quality, and measurement to improve pipeline and revenue outcomes.

  • Lead lifecycle design, segmentation, and nurture programs in HubSpot
  • Build and maintain dashboards, attribution models, and funnel reporting
  • Collaborate with Revenue Operations and Sales to align processes and improve data integrity

Job Description

Responsibilities

  • Manage and optimise marketing operations processes to support campaign planning, measurement, reporting, and continuous improvement across global markets.
  • Assess existing marketing operations processes and technologies, identify gaps and opportunities, and implement scalable improvements that support business growth and operational effectiveness.
  • Own and maintain marketing automation workflows, lead lifecycle processes, segmentation, scoring, nurture programs, and campaign operations within HubSpot.
  • Drive adoption and optimisation of HubSpot capabilities across the business, ensuring the platform is fully leveraged to support marketing and commercial objectives.
  • Partner closely with Revenue Operations teams to enhance HubSpot-Salesforce integrations, improve data quality and reporting integrity, and strengthen sales and marketing alignment.
  • Ensure high standards of attention to detail across database management, reporting accuracy, and system administration.
  • Develop and enforce guidelines for data quality, governance, compliance, and operational consistency across regions.
  • Build dashboards and reports to measure campaign performance, funnel conversion, pipeline contribution, and overall marketing effectiveness.
  • Develop and enhance attribution models, campaign tracking standards, and funnel reporting frameworks to increase visibility of marketing's contribution to pipeline and revenue outcomes.
  • Support global teams with scalable processes while adapting to regional requirements, business needs, and market differences.

Requirements

  • Solid, senior-level experience in Marketing Operations, Demand Generation Operations, Revenue Operations, or Marketing Technology roles within a B2B SaaS environment.
  • Strong hands-on expertise in HubSpot, including workflows, forms, lists, email automation, lead scoring, lifecycle management, reporting, and campaign operations.
  • Strong working knowledge of Salesforce, including CRM processes, campaign objects, reporting, dashboards, and lead/contact/account management.
  • Proven experience improving marketing technology ecosystems, including platform optimisation, process redesign, and operational scalability.
  • Experience designing or enhancing lead lifecycle management, lead scoring models, segmentation strategies, and nurture programmes.
  • Experience developing attribution frameworks, funnel reporting, and marketing performance measurement methodologies.
  • Proven experience supporting global marketing organisations and working across multiple regions, time zones, and stakeholder groups.
  • Strong analytical, problem-solving, project management, and stakeholder management skills, with the ability to influence cross-functional teams.
  • Exceptional attention to detail and commitment to data quality, governance, operational accuracy, and continuous improvement.

Benefits

  • A flexible holiday plan of up to 40 days per year (including public holidays)
  • £400 annual Wellbeing Allowance
  • Private Medical Insurance
  • Allowance for professional development books, e-books and podcasts
  • Contributory pension scheme
  • Employee, friends and family discounts and cashback across 1,200+ retail, hospitality and lifestyle brands
  • And many more...
  • Click here to learn more about our benefits and perks dedicated to supporting all aspects of employee wellbeing.
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Reward Gateway

4.2 Glassdoor

Since 2006, we’ve helped the most innovative companies and HR leaders transform the employee experience to attract and retain top talent through employee benefits, strategic reward and recognition, wellbeing and much more. Across the globe, over 750 of us work together to make the world a better place to work, and as an ambitious, fast-growth, HR Tech SaaS company we’re flexible, inclusive and keen to meet talented individuals who are passionate about positively impacting the future of work. Clients include American Express, Unilever, Samsung, IBM and McDonald's. For further information, please visit: www.rewardgateway.com

Founded in 2006
London, England, GBR
816 employees (77 in marketing)
79% recommend to a friend
89% CEO approval

Salaries

Posted range

£70K/yr – £75K/yr

Taken straight from the job posting.

See all Reward Gateway salaries

Marketing Team

Marketing Team Size
45 (6% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
403.7K
Monthly Google Ads Budget
$17.2K
Traffic Source Mix
Search
30.9%
Direct
62.2%
Referral
5.4%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~816

Recent News

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Senior Marketing Operations Manager

Reward Gateway · London, UK · Hybrid