Campaign Marketing Manager

Responsibilities

• Own campaigns: You'll work cross-department to run brand and promotional campaigns to all Hunter users, including Messaging Madness, State of Email Outreach, Email vs. Email Outreach, and other marketing activities designed to raise brand awareness
• Increase free to paid conversions: Your core measurement is the ability to convert free users to a paid plan.
• Reactivate lapsed users: You'll reignite users who have never paid for a plan to educate them about our platform, different Hunter surfaces, and get them engaged with campaigns that influence revenue lift.
• Promote content, research, and playbooks: You'll produce, experiment, and distribute highly-valuable content to help our users be more effective in their outreach, promoting webinars, guides, playbooks, the Outfoxed podcast, and research.
• Sales enablement: You'll identify users who might need help getting started, maximizing their plan, or with multiple users from their account and proactively engage them to support sales pipeline generation.
• Channel marketing: You'll manage communications with our affiliate program and support co-marketing activities to engage new partners.
• Agentic marketing support: You'll proactively develop, own, and continuously improve the use of AI in your workflow using Claude, ChatGPT, and Gemini.
• Email marketing (retention, win-back, newsletters, and promotional)
• Cold email marketing
• Co-marketing with partners

Requirements

• At least 5 years experience with a campaign marketing role (or digital marketing, lifecycle marketing, or demand generation), with proven success in influencing won revenue and retention in a PLG model.
• Owned cold email / email outreach / outbound GTM with deep knowledge of the space
• Deep empathy of our users and not only understand, but plan around the B2B buying cycle, creating timely, helpful, and motivating communication to our users as they go through their year and all it brings.
• Take full ownership of the strategy, execution, and continuous improvement of campaign marketing across the full channel mix, including email, cold email, ads, social, affiliates, and partners.
• Highly proficient at managing different projects, processes, and stakeholders (internal and external) to maintain control, communication, and success.
• Curiosity to learn about, and connect challenges to messaging that engages, educates, and motivates increased product usage and brand affinity.
• Tech-savvy and a self-starter. comfortable with technology, including customer.io, a CMS (like Wordpress), Canva, Claude, Planable, Posthog, Linear, and Notion.
• Data-driven (quantitative and qualitatively) and use an analytical mind to plan, execute, and experiment on campaigns and conversion rate optimization, employing small-bets to identify growth loops to invest further.
• Strong verbal and written communication skills, and integrate these skills into AI workflows.
• Experience in remote work and comfortable working independently, primarily through async communication.

Benefits

• A yearly gross compensation ranging between $84,000-97,000, depending on experience
• An automatic yearly raise of 5%
• Five weeks of paid vacations per year
• Employment status
• Co-working space membership
• Fully paid setup (including a MacBook Pro, standing desk, ergonomic chair, etc.)