Campaign Manager, Attendee

Responsibilities

• Translate the attendee marketing strategy into detailed campaign briefs that outline objectives, target audiences, messaging frameworks, and channel recommendations.
• Develop tactical campaign plans that align with event goals, audience personas, and attendee acquisition targets.
• Provide strategic direction on campaign frameworks, ensuring alignment with attendee value propositions and resonance with key audience segments.
• Collaborate with the Product Marketing Manager to ensure campaign plans reflect the broader attendee marketing strategy and strategic goals.
• Run the agile marketing hub for the pillar as hub master, ensuring effective sprint planning cycles & collaborating with the hub engagement managers with the Marketing Performance & Creative Centre of Excellence.
• Identify and recommend the most effective channels for attendee acquisition and engagement, ensuring alignment with audience preferences and event objectives.
• Provide guidance on channel mix strategies to maximize attendee registration, engagement, and retention.
• Embed insights from marketing analytics and performance reporting into channel selection and targeting strategies, ensuring campaigns are optimized for measurable outcomes.
• Partner with the Attendee Hub team members and Centres of Excellence to deliver and execute campaigns, providing a cohesive campaign plan and briefing.
• Collaborate with the product marketing manager and comms planner to ensure campaign messaging is consistent, compelling, and aligned with attendee value propositions.

Requirements

• Proven experience in campaign management, with expertise in briefing and planning integrated attendee marketing campaigns across multiple channels.
• Strong ability to translate attendee marketing strategies into detailed campaign plans that deliver measurable results.
• Data-driven mindset with a focus on embedding insights from marketing analytics and performance reporting into campaign planning and optimization.
• Excellent collaboration skills, with experience working closely with crossfunctional teams, including content, operations, and sales.
• Exceptional organizational and strategic planning skills, with the ability to manage multiple campaign briefs simultaneously.
• Strong analytical skills, with experience in tracking and reporting on attendee campaign performance metrics to inform decision-making and pivot strategies.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Proven experience and/or understanding of the principles and ways of working with agile marketing.

Benefits

• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
• We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
• Our benefits include:
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more