Responsibilities

• Brand Marketing & Strategy: Plan and execute local marketing activities, including event planning, designing, and distributing promotional materials to boost brand awareness and introduce Red Heart Bakery to the local market.
• Promotional Events & Tastings: Organize local food tasting sessions, trade shows, and participate in local markets to showcase our products and maximize brand exposure.
• Customer & Community Engagement: Enhance interaction with customers, address customer inquiries, gather feedback, and build strong, positive community relationships to increase brand affinity and loyalty.
• Business Development & Partnerships: Reach out to potential local partners to negotiate franchise, licensing, or affiliation opportunities, expand sales channels, increase product visibility, and drive store visits.

Requirements

• Proven experience in business development or marketing roles, preferably within a similar industry
• Familiarity with CRM software tools like Salesforce and other CRM platforms for managing customer data and sales processes
• Strong understanding of digital marketing strategies and channels
• Excellent communication, negotiation, and interpersonal skills
• Ability to analyze data and generate actionable insights for growth strategies
• Demonstrated ability to work independently while managing multiple projects simultaneously