Business to Business Marketing and Communications Manager

Coventry, UK (On-site)

£46K/yr – £53K/yrSenior LevelContract

Posted 2 months ago

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Job Summary

Own the end-to-end marketing strategy for key growth areas, turning audience insights into campaigns that build brand, generate high-quality leads, and enable business-facing teams to form meaningful partnerships.

  • Growth Strategy & Campaign Enablement: Craft and deliver plans for Research and Enterprise, Better Futures Apprenticeships, and the National Institute of Teaching and Education.
  • Audience & Stakeholder Insight: Deeply understand needs, ambitions, and challenges to tailor messaging and content.
  • Collaboration & Compliance Alignment: Coordinate with Group teams to ensure brand consistency and compliant, resonant communications.

Job Description

Own the end-to-end marketing strategy for key growth areas, turning audience insights into campaigns that build brand, generate high-quality leads, and enable business-facing teams to form meaningful partnerships.

  • Growth Strategy & Campaign Enablement: Craft and deliver plans for Research and Enterprise, Better Futures Apprenticeships, and the National Institute of Teaching and Education.
  • Audience & Stakeholder Insight: Deeply understand needs, ambitions, and challenges to tailor messaging and content.
  • Collaboration & Compliance Alignment: Coordinate with Group teams to ensure brand consistency and compliant, resonant communications.
Coventry University logo

Coventry University

3.4 Glassdoor

Coventry University is a global, modern university with a mission of Creating Better Futures. We were founded by entrepreneurs and industrialists in 1843 as the Coventry School of Design and we continue to have strong links with the public and private sector, providing job-ready graduates with the skills and creative thinking to improve their communities. With a proud tradition of innovative teaching and learning, Coventry University has world-class campus facilities, the UK’s first standalone 5G network and a digital community of learning. Our students are part of a global network that has 50,000 learners studying Coventry University degrees in more than 40 different countries and partnerships with 150 higher education providers worldwide. We have greatly increased our research capacity and ability with a focus on impactful research, delivered for and with partners, to address real-world challenges and support business and communities to develop and grow. Over two centuries, we have flourished in Coventry and Coventry University Group now also delivers access to our range of high-quality services and partnerships through bases in London, Scarborough, Belgium, Poland, Egypt, Dubai, Singapore and Africa. In recent years, we have won many awards and vastly improved our rankings in the league tables that matter to students. We were ranked top 30 in the world for the ratio of our international students in the QS World University Rankings 2022, were shortlisted for University of the Year in The Times and Sunday Times Good University Guide 2021, and were named Joint first Modern University for Careers Prospects in the Guardian University Guide 2022

Founded in 1992
Coventry, England, GBR
7.4K employees (146 in marketing)
52% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
933.1K
Monthly Google Ads Budget
$27.9K
Traffic Source Mix
Search
45.2%
Direct
33.5%
Referral
19.4%
Social
0.9%
Paid
0.9%

Headcount Trend

Current headcount: ~7.4K

Marketing Team

Marketing Team Size
146 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$19.1M
Last Raise
$16.4M
Grant, 2 years ago

Funding History

  • Feb 2024
    Grant • $16.4M
  • Oct 2023
    Grant • $1.8M
  • Sep 2023
    Grant • $883.6K

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