Responsibilities

• Understand and embrace our company purpose and work to ensure that all your work helps to Nurture and Nourish People & Planet
• Lead the day-to-day agency partnerships from brief through to post campaign analysis, ensuring the media plan is optimised to deliver on the business and communication objectives
• Collaborate with all YVO Brand and Marketing teams, to lead the coordination of a YVO communication plans from ATL, BTL, Owned, Earned and Shopper that is consistent and timely to maximise through the line impact as well as support EPD, NPD and commercial priorities
• Working in collaboration with YV Press Team, embed a pro-active approach to consumer/ trade press across product, sustainability and brand initiatives that supports the YVO objectives and KPIs
• Work with the relevant YVL team members to plan and brief asset requirements from media asset needs through to photography. Including overseeing the delivery of worldclass toolkits
• Provide regular updates of all channel plans to key YVO stakeholders to maximise wider commercial plans
• Using the developed performance measurement framework, continuously analyse the impact of all media spend, constantly reviewing the effectiveness of campaigns to drive optimisation and brand performance
• Lead innovation and existing product development projects from approved concept platforms to launch through the stage gate process
• Lead the translation of validated consumer opportunities into consumer centric compelling brand propositions
• Lead the development of briefs for internal and external teams including research, product, pack design and comms/shopper

Requirements

• Strong experience in Brand strategy and Comms
• Experience in Creative Development & messaging frameworks
• Experience in multiple media channels
• Strategic & creative thinking
• A strong track record working on FMCG brands in the UK
• Excellent at networking and building strong collaborative relationships
• Excellent presentation and communication skills, both verbally and written
• Excellent project management skills
• Budget Management and resource allocation
• Proven experience in brand product management including strategic & tactical planning

Preferred

• Bring an innovation mindset, curiosity and continuous improvement mindset

Benefits

• Competitive holiday allowance
• non-contributory pension scheme
• life cover
• healthcare cash back plan
• cycle to work scheme
• subsidised Yeo Valley products and services
• preferential rates with our partners
• learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow