Responsibilities

• Reporting to the Publishing Director you will be responsible for building, positioning, and growing Kasedo’s IPs from the ground up.
• This role leads brand strategy, audience definition, messaging, and integrated go-to-market planning across community, social, PR, influencer, paid media, and creative.
• Working closely with developers, internal teams, and external agencies, the Brand Marketing Manager ensures every title has a clear identity, a compelling narrative, and a cohesive marketing presence throughout its lifecycle.
• This is a strategic role focused on influence, alignment, and long-term brand growth, requiring strong cross-functional leadership and the ability to bring teams together around a unified strategy.
• Brand & IP Development
• Build and position new IPs from the ground up, defining audience, brand identity, tone, and long-term franchise direction.
• Develop clear, differentiated messaging frameworks that guide all marketing and communication activity.
• Ensure brand consistency across all channels, assets, and touchpoints.
• Integrated Marketing Strategy & Execution
• Lead fully integrated go-to-market campaigns across community, social, PR, influencer, paid media, and creative.

Requirements

• Proven 3+ years experience in brand management, product marketing, or IP development within games or entertainment.
• Strong understanding of community-driven marketing and player behaviour.
• Experience leading integrated campaigns across multiple channels.
• Excellent communication, briefing, and cross-functional leadership skills.
• Ability to manage multiple stakeholders, agencies, and partners.
• Strategic thinker with strong creative judgement and attention to detail.
• Comfortable working across multiple titles and adapting to different audiences and genres.
• Video Game market understanding is a must.